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Video game culture

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Video game culture

Part of a series on:
Video games

Video game culture (more accurately: a subculture) is a form of new media subculture that has been influenced by video games. As computer and video games have increased exponentially in popularity over time, they have caused a significant influence upon popular culture. This form of entertainment has spawned many fads. Video game culture has evolved in time, particularly in connection with internet culture. Today, the impact of computer and video games can be seen in politics, television, popular music, and film.


  • Demographics 1
  • LAN gaming 2
  • Online gaming 3
    • Competition 3.1
    • Slang and terminology 3.2
    • Massively-multiplayer online gaming 3.3
    • Social or anti-social technology? 3.4
  • Social implications of video games 4
    • Rise of subcultures 4.1
      • MMORPG and identity tourism 4.1.1
      • Ownership 4.1.2
      • Violence narrative 4.1.3
    • Gender issues 4.2
  • Gaming and popular culture 5
    • Advertising 5.1
    • Gaming as portrayed by the media 5.2
    • Television channels 5.3
    • Internet shows 5.4
    • Influences on music 5.5
    • Video game and film crossovers 5.6
      • Films based on video games 5.6.1
      • Movies about video games 5.6.2
      • Interactive movies 5.6.3
  • Video game and traditional media forms 6
  • Interactive engagement between players and digital games 7
  • See also 8
  • References 9


As of 2014, the average age for a video game player is 30,[1] a number slowly increasing as people who were children playing the first arcade, console and home computer games continue playing now on current systems.[2] The gender distribution of gamers is reaching equilibrium, according to a 2011 study showing that 58% of gamers are male and 42% female.[1] As of 2011, ESA reported that 71% of people age six to forty-nine in the U.S. played video games, with 55% of gamers playing on their phones or mobile devices.[1] The average age of players across the globe is mid to late 20s, and is increasing as older players grow in numbers.[3]

One possible reason for the growing increase in players could be attributed to the growing number of genres that require less of a specific audience. For example, the Wii console has widened its audience with games such as Wii Sports and Wii Fit. Both require more activity from the user and provide more reasons to play including family competition or exercise. It could also be because people who played video games when they were young are now growing older and still have that interest in video games. Currently, the largest entertainment industry for children is gaming. According to a 2008 telephone survey with a sample size of 1,102 respondents, 97% of children living in the United States and between the ages of 12 and 17 play video games.[4]

LAN gaming

Video games are played in a variety of social ways, which often involve domestic gatherings or even in public places. A popular method of accomplishing this is a LAN (Local Area Network) party, which if hosted at a home involves family and friends,[3] creating a social event for people friendly with each other. LAN parties are often held in large scale events conducted in public spaces and have a great number of participants who might not usually socialise.

The Everquest Fan Faires for instance, provide weekends of socializing and playing, at a large gathering (an event of several thousands) of dedicated game fans. Terry Flew in his book Games: Technology, Industry, Culture also emphasises the Online Gaming Communities – "where players aren't physically located in the same space, but still socializing together".[5] This raises the notion of McLuhan's "Global Village", as people are able to transcend their physical limitations and communicate with people, possessing a similar interest, from all around the world. Shapiro also stresses the possibility of "Using technology to enhance one's social life",[6] as friendships no longer have to be structured by physical proximity (e.g. neighbours, colleagues). Shapiro states that "the net (Online Gaming Communities) gives individuals the opportunity to extend their social network in a novel way, to communicate and share life experiences with people regardless of where they live and form online relationships".[6] Thus, such online communities satisfy a genuine need for affiliation with like-minded others.

Online gaming

Online gaming has drastically increased the scope and size of gaming culture. Online gaming grew out of games on bulletin board systems and on college mainframes from the 1970s and 1980s. MUDs offered multiplayer competition and cooperation but on a scope more geographically limited than on the internet. The internet allowed gamers from all over the world – not just within one country or state – to play games together with ease. With the advent of Cloud Gaming high-performance games can now be played from low-end client systems and even TVs.[7]

One of the most groundbreaking titles in the history of online gaming is server. Clans would often do their recruiting this way; by noticing the best players on a particular server, they would send invitations for that player to either try out or accept membership in the clan.

Nower days, Gamers from ages of 10 to 60 play online games, with the average being 28 years old for online games both co-operative and competitive.

'Clan'- or 'guild'-based play has since become an accepted (and expected) aspect of multiplayer gaming, with several games offering cash-prize tournament-style competition to their players. Many clans and guilds also have active fan-bases, which, when combined with the 'tournament' aspect, contribute in turning clan-based gaming into a semi-professional sport.

Clans also allow players to assist each other in simulated combat and quests in game advancement, as well as providing an online family for friendly socialising.[3]

From Quake, gaming grew beyond first-person shooters and has impacted every genre. Real-time strategy, racing games, card games, sports games can all be played online. Online gaming has spread from its initial computer roots to console gaming as well. Today, every major video game console available offers degrees of online gaming, some limited by particular titles, some even offer up entire virtual communities.


Slang and terminology

The DreamHack LAN party.

Certain words and phrases have been invented by, or have become popular with, the gaming community as a whole. Internet slang is similar to Leetspeak although the former has been derived over time from Leetspeak. Some terms are used to describe large gaming events, games themselves, or aspects of games. Many games, especially online games, encourage their communities to create neologisms to refer to specific events, situations, actions, or characters in the games. Common phrases include "lol" ("laughing out loud") as well as "n00b" or "noob" (a derogatory term for a new or beginning player). Gamers will sometimes say "BRB" (be right back) before getting up and leaving with the intention of coming back. Gamers that are away are usually referred to as "AFK", or "Away from Keyboard". This might mean they can still see the game or screen, but are unable to play or communicate. "Rekt" (slang for 'wrecked'; less commonly "Shrekt", a play on words involving Shrek) is often used to point out the obvious when a player or entity is destroyed. Less commonly, "own", "ownage", "owned" or "pwned" is used in a similar fashion. "Pwn", as well as "noob", are direct carry-overs from Leetspeak. Some terms are used in positive manners to congratulate or encourage one another, such as "ftw" (for the win). "Glhf" (Good Luck and Have Fun) is usually typed by polite players at the beginning of a multiplayer PVP (player vs. player) match. More often than not, gamers (typically the losing party) will say "GG" or "gg" after or just before a multiplayer match has concluded, signifying "good game". Another uncommon variant to this is "wp" (well played). These two terms may also be used together; i.e.: "gg, wp" (Good game, well played. Also less commonly used as, Get good, why play)

Massively-multiplayer online gaming

The shift from console-based or "shrink-wrap" gaming to online games[8] has allowed massively-multiplayer online gaming today to become ubiquitous in the computer gaming realm. Due to the openness of the Internet's architecture, users become producers of the technology, and shapers of the whole network.[9] This allowed Massively-multiplayer online gaming to expand to include gaming clan forums and game support facilities which allow the producers of the Massively-multiplayer online game to gain player feedback about the games.[8] Titles like World of Warcraft and League of Legends have millions of players. Within this population base, gamers are divided into servers of tens of thousands of people, often called realms. The importance this virtual world has is highly varied among gamers. Some gamers spend as much free time as possible, while others play much more casually. Massively multiplayer online games have become so important that virtual economies have sprung up that allow players to pay real money for virtual property and items, commonly known as RMT (Real Market Trading). One game, Second Life, has its entire focus on the usage of real-life currency for everything in the game world. Some gamers make a living "farming" items and selling them on auction sites like eBay. Since most, if not all, online games issue 'Terms of Service' documents that specifically prohibit such transactions, any players that are proven to be selling any game assets (items, weapons, etc.) will have their game account closed and may face legal action.

Social or anti-social technology?

There has been much debate among media theorists as to whether video gaming is an inherently social or anti-social activity. Terry Flew argues that digital games are "increasingly social, a trend that works against the mainstream media's portrayal of players as isolated, usually adolescent boys hidden away in darkened bedrooms, failing to engage with the social world".[5] He asserts that games are played in very social and public settings; for example computers and consoles are often played in living areas of domestic homes, where people play with family or friends.

David Marshall argues against the rich source of "effects" based research, finding that games are "deliberating and anti-social forms of behaviour".[10] Rather suggesting that "the reality of most games is that they are dynamically social – the elaborate social conversations that emerge from playing games online in massive multi-player formats"[10] (MMOG). Exemplifying 'The Sims Online', he states "has built up entire political and social structures in given communities' that provide an elaborate game life for participants".[10] Gamers in these online worlds participate in many-to-many forms of communication and one-to-one correspondence. The games are not only massive; they are also "intimate and social".[10]

Gosney argues that Alternate Reality Gaming is also inherently social, drawing upon Pierre Levy's (Levy 1998) notion of Collective Intelligence. He states that the game relied upon an "unprecedented level of corroboration and collective intelligence to solve the game".[11] The issue of collective and corroborative team play is essential to ARG, thus are anything but a solitary activity.

Hans Geser further rejects the mainstream media view that video gaming is an anti-social activity, asserting "there is considerable empirical evidence that Second Life serves mainly to widen the life experience of individuals who have already a rich 'First Life', not as a compensating device for marginal loners."[12] Thus highlighting the "fantastic social possibilities of Second Life",[12] as the intangible reward of social belongingness is of paramount importance. Bray and Konsynski also argue the ability of the technology "to enrich their lives", as most Millennials report: "No difference between friendships developed in the real world vs. friendships developed online, and most use the internet to maintain their social networks and plan their social activities".[13]

Social implications of video games

The advent of video games gave an innovative media technology, that allowed consumers to archive, annotate, appropriate and recirculate media content.[3] Consumers can use this media source as an alternative tool to gain access to information of their interest. The community aspect to videogaming has also had implications for the social interactions and collective behaviours of consumers involved in the activity.

Rise of subcultures

Contemporary investigations have found that there is a prevailing social framework in place during gatherings of gaming enthusiasts or 'gamers'.[14] Mäyrä (2008, p. 25) suggests that gamers who gather together to play possess a shared language, engage in collective rituals and are often interested in cultural artifacts such as gaming paraphernalia.[15] Cronin and McCarthy (2011) have also explored a liminal, hedonic food culture to be present among these socially connected actors. The commensal consumption of energy dense low nutrient foods is considered to be appropriated during long stretches of gameplay to contribute to the community and hedonistic aspects of social gaming.[16] In response to the central importance that food plays in the collective enjoyment of social gaming, various websites have been created which allow gamers to rate their favourite foods to accompany play.[17]

The presence of rituals, shared discourse, collective action and even a liminal food culture among gaming communities gives credence to the concept of these cohorts existing as self defining sub-units within mainstream culture. However due to the ephemeral and transient nature of their rituals, and also the possibility of virtual interaction through online participation, these cohorts should be considered 'postmodern subcultures'. Gaming communities have social elements beyond physical interaction and have come to a stage where online and offline spaces can be seen as 'merged' rather than separate.[3]

MMORPG and identity tourism

Terry Flew (2005)(p. 264)[3] suggests that the appeal of the "Massively Multiplayer Online Role Playing Game" lie in the idea of escapism, and the ability to assume the role of someone or something that is a fantasy in real life. He notes that '…for some women, [they] enjoy adopting what they feel to be an image of femininity more acceptable or desirable than their real world body…'

This is what he calls "identity tourism", a form of hopping from one person to another, for which there usually is a stereotypical discourse associated with the protagonist. This is seen in the case of males who assume the personas of the female gender, and the character's representation of her gender being overly sexualized and/or passive, '…this tends to perpetuate and accentuate existing stereotypes of… women…' (Nakamura).


Ownership of video game entities is a major issue in video game culture.[18] On one side, players, especially who played with avatars for several years, have treated the avatars as their own property. On the other hand, publishers claim ownership of all in-game items and characters through the EULA (End User License Agreements).[18] Terry Flew recognised this problem: "Intellectual property is much better suited to conventional 'texts' that are fixed or finished, rather than ongoing collaborative creations like games".[19] He also highlights that these issues will only worsen; as more interactive games emerging, issues of regulation, ownership, and service will only get more problematic.[19]

Violence narrative

Violent content in video game are often a source of criticism, which according to Terry Flew is related to the subject of 'moral panic'.[18] Terry Flew writes that the 'effects-based' research which gives rise to the 'computer games cause violence' discourse is mostly psychology-based research, influenced particularly after horrific events such as the shooting of schoolchildren at Columbine High School in Littleton, Colorado in 1999. He says that the assumption behind such research, cause-effect behaviorist models of communication, is a flawed one. Several studies show a correlation between violent content conveyed through media (including videogames) and violent or aggressive behavior, while others (Vastag 2004) consider that the evidence for such conclusions is thin and highly contestable.

Fox News reported that Montreal shooting case in Canada was carried out by the criminal Kimveer Gill,[20] who is a player of Super Columbine Massacre, whose narrative attaches with strong violence sense. On the other hand, some people who hold social determinism theory assert technology is neutral,[21] but it is the way that humans manipulate technology which brings about its social impact.

Gender issues

In conjunction with the changing demographics of video game creators and players, issues related to women and video games, including sexism in video gaming and gender representation in video games, have received increased attention by academia, the media, the games industry and by gamers themselves. The Gamergate controversy of 2014, which involves issues of sexism, misogyny, and journalistic ethics, is an example of this.

Gaming and popular culture


Games are also advertised on different TV channels, depending on the age demographic they are targeting. Games targeted toward kids and young teenagers are advertised on Cartoon Network and Nickelodeon, while games targeted toward older teenagers and adults are advertised on MTV, G4, Comedy Central and in NFL Network.

Gaming as portrayed by the media

From the 1970s through even the 1990s, video game playing was mostly seen as sub-culture hobby activity and as a substitute for physical sports. However, in its early history video gaming had occasionally caught the attention of the mainstream news outlets. In 1972, Pong became the first video game pop-culture phenomenon. This was followed by Pac-Man in 1981. Other video games labeled as pop-culture phenomena include Final Fantasy, Halo, Metal Gear, The Legend of Zelda, Tomb Raider, Grand Theft Auto, Call of Duty, Street Fighter, Mortal Kombat, Pokémon, Guitar Hero, Sonic the Hedgehog, and the Mario games.

As games became more realistic, issues of questionable content arose. The most notable early example is NARC, which through its use of digitized graphics and sound and its adult-oriented theme quickly became a target of the press. These same issues arose again when Mortal Kombat debuted, particularly with its home video game console release on the Sega Genesis and Super Nintendo systems; due to Nintendo's strict content-control guidelines, that system's version of Mortal Kombat was substantially re-worked to remove any 'extreme' violence. In response to these issues (and in parallel to similar demands made upon the music and movie industries), the ESRB was established to help guide parents in their purchasing decisions. 1993's Doom caused quite a stir, with its detailed 3D graphics and copious amounts of blood and gore. The 1996 game, Duke Nukem 3D, was accused of promoting pornography and violence; as a result of the criticism, censored versions of the game were released in certain countries. In the 1999 Columbine shootings, violent video games were for a time directly blamed by some for the incident, and labeled as "murder simulators".

In 2001, Grand Theft Auto III was released, which started the controversy over again. The main issue was that the graphics had advanced much, which made the game seem to have a greater potential impact.

Today, video gaming is treated similarly to the movie and music industries, with news outlets covering video game releases in much the same manner as they do the release of a highly anticipated movie or album.

Television channels

The first video game TV show was GamePro TV.

The first television channel dedicated to video gaming and culture, G4, was launched in 2002. However, over the years, the channel has moved away from video game shows, and more towards male-oriented programs. X-Play, one of the channel's most popular shows and the highest rated video game review show, is still produced at G4. Until G4 was bought by Esquire Magazine, who decided to cease X-play and focus less on the nerd oriented audience of G4 and go with their traditional male audience of their magazine.[citation needed]

Ginx TV is an international multi-language gaming television channel, managed by the former MTV Networks Europe Managing Director Michiel Bakker.[22]

There are also video game shows that appear on other channels, such as Spike TV, Fuel TV and MTV.

In Korea, there are two cable TV channels fully dedicated to video games, Ongamenet and MBCGame, broadcasting professional game leagues that are held in Korea.

In Germany, there is one digital cable and satellite channel fully dedicated to video games: GIGA Television. It is also seen via internet stream by a lot of viewers.

In Australia, there is one TV show that is based on gaming and games. Good Game on the ABC (Australian Broadcasting Corporation) which broadcasts on channel ABC2. The show is also available as a podcast on iTunes.

In Russia, there are one satellite, the "Perviy Igrovoy" (Gaming First) and one cable, "Gameplay TV", gaming TV channels. Channels have internet streams.

Internet shows

AVGN was a show about a fictional character created by James Rolfe. The character is portrayed as a foul mouthed, short tempered retro gamer who reviews old nintendo games usually in a sarcastic and negative manner with frequent use of profanity for comical effect.

Pure Pwnage, was a fictional series chronicling the life and adventures of Jeremy, a self-proclaimed "pro gamer".

Red vs. Blue (made by Rooster Teeth), is a machinima (machine-cinema) filmed with many different video games. The series consist of hundreds of short episodes with characters acting out comedic sections of their lives in their own video game universes.

Consolevania, a game review/sketch show produced in Glasgow, Scotland, was developed into a broadcast series, videoGaiden on BBC Scotland.

Button Mashers, an original gaming news show for website, was shot at a $1 million HDTV studio and has millions of viewers all across the internet.

The Guild is a web series, created by Felicia Day, in which the cast are members of a guild that plays an MMORPG similar to World of Warcraft.

Game Grumps, a show on YouTube in which the cast plays games sent in by viewers. It has a related show called Steam Train where the cast plays games either on Steam or sent in by independent developers.

Influences on music

Video game music has been utilized by popular musicians in many ways. The earliest example was the electronic music band Yellow Magic Orchestra's self-titled album, released in 1978,[23] which utilized Space Invaders samples as instrumentation.[24] In turn, the band would have a major influence on much of the video game music produced during the 8-bit and 16-bit eras.[23] During the golden age of arcade video games in the early 1980s, it became common for arcade game sounds and bleeps to be utilized, particularly in early hip hop music,[25] synthpop,[26] and electro music.[27] Buckner & Garcia's Pac-Man Fever, released in 1982,[28] featured songs that were both about famous arcade games like Pac-Man, Donkey Kong and Berzerk, and also used the sound samples from the games themselves as instrumentation. In 1984, former Yellow Magic Orchestra member Harry Hosono produced an album entirely from Namco arcade game samples, entitled Video Game Music.[29]

Aphex Twin, an experimental electronic artist, under the name "PowerPill" released the Pacman EP in 1992 that featured a heavy use of Pac-man sound effects. An entire music genre called chiptunes, or sometimes gamewave, have artists dedicated to using the synthesizer sets that came with past video game consoles and computers, particularly the Commodore 64 and the Nintendo Entertainment System. These bands include Mr. Pacman, 8 Bit Weapon, Goto 80, 50 Hertz and Puss. The influence of retro video games on contemporary music can also be seen in the work of less purist "Bitpop" artists, such as Solemn Camel Crew and Anamanaguchi. Moreover, many gamers collect and listen to video game music, ripped from the games themselves. This music is known by its file extension and includes such formats as: SID (Commodore 64), NSF (NES) and SPC (SNES). Cover bands like Minibosses have been founded recently that perform instrumentations, and groups like The Protomen have written rock operas inspired by the Mega Man video games.

A comedy sub genre has developed increasing the popularity of several musicians including Jonathan Coulton, famous for the song Still Alive featured in the credits of Valve Software's title Portal, and Jonathan Lewis, songwriter and composer credited with the Half Life themed parody album titled Combine Road.

Full orchestras, such as the Symphonic Game Music Concert tour North America, the United States, and Asia performing symphonic versions of video game songs, particularly the Final Fantasy series, the Metal Gear series, and Nintendo themed music, such as the Mario & Zelda Big Band Live Concert. In Japan, Dragon Quest symphonic concerts are performed yearly, ever since their debut in 1987.

Video game and film crossovers

Films based on video games

As video games often have settings, characters, and plots, they have often become the basis for Hollywood movies. The first movie based upon a video game was consistently denounced by critics. It was 1993's Super Mario Bros., which featured John Leguizamo and Dennis Hopper. Most film adaptions of other video games have been rated unfavorably as well, and the adaptions often fail at the box office too. 2001's Lara Croft: Tomb Raider was successful at the box office, despite poor reviews ($274,703,340 USD gross revenue). Director Uwe Boll has become well known for his film adaptions of video games, notorious for being poorly reviewed box office flops. This was the case with BloodRayne which was reviewed terribly by critics and only grossed $3,650,275 USD, a fraction of its $25 million budget. The contributing factors to the unsuccessful transition from home television to theatre screens are attributed to: a dramatic re-envisioning of the video game that provides a disconnect from the game's plot, the game itself lacking a plot rich enough to provide a decent script (particularly with versus fighting games), a substantially altered plot to make the movie more "mainstream" (Doom), and an emphasis on using celebrity actors over actors that would fit the part.

Examples: Street Fighter, Mortal Kombat, BloodRayne, Doom, House of the Dead, Alone in the Dark, Resident Evil, Silent Hill, Tomb Raider

Movies about video games

Hollywood has also created films that are about video games themselves. In the 1982 film WarGames, a computer mistakes a fictional computer game called Global ThermoNuclear War for reality. Also in 1982, Tron featured a programmer who was transported into a computer and had to directly take part in the games he had created. In the 1984 film, The Last Starfighter, a stand-up arcade video game is used as a test to find those "with the gift", who are recruited to pilot actual Starfighter spacecraft in the conflict between the Rylan Star League and the Ko-Dan Empire. 1989's The Wizard, starring Fred Savage is the first film about a real video game. The plot revolves around about adolescents who compete at games for the Nintendo Entertainment System. The film was also a first look at the mega-hit Super Mario Bros. 3. The main character from 2006's Grandma's Boy was a game tester who developed his own game on the side. The film made multiple references to video game culture and featured the game Demonik, which was cancelled by its publisher shortly after the film's release. The most current example of a film of this type is 2006's Stay Alive, a horror film about a next-generation video game that is so realistic that it kills its players in the same way their avatars were killed. Released in 2012, Wreck-It Ralph is also about the gaming world inside an arcade.

Interactive movies

Interactive movies as a computer and video game genre was the result of the multimedia expansion of computers and video game consoles in the mid-1990s, primarily because of the increased capacity offered by the laserdisc format. Interactive movies started out on arcade machines in 1983, but quickly expanded to computers and video game consoles such as the Sega CD, the Phillips CD-i and the Panasonic 3DO. The games are characterized by more emphasis on cinematic sequences, using full-motion video and voice acting. Interactive movie games have been made in a number of genres, including adventure games, rail shooters, and role-playing games.

The first interactive movie game was Dragon's Lair, originally released in the arcades in 1983, making it the first game to use a laserdisc and animation by Don Bluth, a man who worked for Disney on features like Robin Hood, The Rescuers, and Pete's Dragon, but later worked for other film companies like United Artists (All Dogs Go to Heaven) and Universal Studios (The Land Before Time). In Dragon's Lair, you control the actions of a daring knight named Dirk, to save a princess from an evil dragon, hence the name of the game. Since the dawn of this exact game, more and more companies were influenced by the technology used, and decided to make their own interactive movie games for arcades and consoles.

The birth of the 'interactive movie' genre was studded with unimpressive flops, though the genre later came into its own; at the time, video-capture technology was still in its infancy, with short (and often grainy and low-quality) video segments being the norm for games of any length.

Notable examples – Night Trap, Sewer Shark, Under a Killing Moon, Rebel Assault, Dragon's Lair, Space Ace, Heavy Rain

Video game and traditional media forms

With the rapid convergence of all media types into a digital form, video games are also beginning to affect, and be affected by traditional media forms.

In the history, the Television engineer Ralph Baer, who conceived the idea of an interactive television while building a television set from scratch created the first video game. Video games are now also being exploited by pay-TV companies which allow you to simply attach your computer or console to the television cable system and you can simply download the latest game.

Games act in television, with the player choosing to enter the artificial world. The constructed meanings in video games are more influential than those of traditional media forms. The reason is that 'games interact with the audience in a dialogue of emotion, action, and reaction'.[30] The interactivity means this occurs to a depth that is not possible in the traditional media forms.

Computer games have developed in parallel to both the video game and the arcade video game. The personal computer and console machines such as the Dreamcast, Nintendo GameCube, PlayStation 2 and Xbox offered a new dimension to game playing. The consoles have now largely been replaced by the Xbox 360, Wii and, the PlayStation 4, and the personal computer is still a leading gaming machine..

Games are the first new computer-based media form to socialize a generation of youth in a way that traditional media forms have in the past. Therefore, the 'MTV generation' has been overtaken by the 'Nintendo generation';[31] however, some refer to the current generation as the 'iPod Generation'.

Because they straddle the technologies of television and computers, electronic games are a channel through which we can investigate the various impacts of new media and the technologies of convergence.[32]

Interactive engagement between players and digital games

Digital game is a new form of media where users interact and highly engage with. Terry Flew[3] said unlike 'lean-back' type of media such as television, film and books, digital games place users into a productive relationship. In other word, a user is engaged to have relationship where he or she serves to create own text every time when engaged. Digital games are normally lacking in the elements of narrative. In games, rather than focusing it on character development or plot, usually setting is the narrative. For example, games with no plot or characters such as Tetris and Pong could keep players engaged for hours where narrative is not the most important aspect of game. Furthermore, digital games place players into a position where they have power to control. Players have power because they are the actor in the game. Again, Flew (2005)[3] wrote 'the engagement comes because the player is the performer, and the game evaluates the performance and adapts to it'. Emergent games are becoming a popular style of game as they offer environment and sets of rules where players' destiny can branch in endless and various unexpected directions, occurring from the players' own decisions. Players as users of these new forms of media, not only ingest narrative but also can more freely interact and engage in ways where they can actually create their own text.

See also

An example of crossover between video game culture and graffiti culture found on the Berlin Wall


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