Dmg Radio Australia

dmg Radio Australia
Industry Radio broadcasting
Founded 1996 (1996)
Headquarters Sydney, Australia
Parent Illyria Pty Ltd
Website
dmg Radio Australia operates commercial radio networks in metropolitan and regional areas of Australia. The company is owned by Lachlan Murdoch's Illyria Pty Ltd which purchased the remaining 50% it did not own from Daily Mail and General Trust in September 2012.[1]

History

dmg Radio Australia was formed in early 1996, followed later in the year with the A$46M acquisition of 85% of the Broadcast Media group of regional stations.[2][3] This was shortly followed by FIVEaa on September 26, 1996.[4] The founding Chairman and CEO were Charlie Cox and Paul Thompson respectively.[5] The company grew rapidly to over 64 radio stations across New South Wales, Victoria, South Australia, Queensland and Western Australia under the Star FM, Hot FM, Nova and vega (now Smooth 95.3 and Smooth 91.5) brands. In September 2004, dmg Radio sold most of its regional radio stations to Macquarie Bank, keeping only Hot 91 Sunshine Coast (later sold in early 2005) and Star 104.5 in Gosford, which they still own and operate.

In April 2009, dmg Radio Australia launched two new digital radio stations: NovaNation, a 24/7 digital dance station and Koffee, a chillout music station. These stations were launched as part of the introduction of DAB+ digital broadcasting in Australia's major state capital cities. Both stations also stream online.

On Friday 12 March 2010 vega rebranded with the name Classic Rock to counteract similar stations Gold 104.3, WSFM and Triple M. dmg Radio Australia announced the change to Vega's brand as the stations had struggled towards the bottom of the ratings ladder in both Sydney and Melbourne. In building these new stations dmg Radio needed a "simple, focused music concept that would appeal to the 35-54 audience," according to CEO Cathy O'Connor.

On Monday 21 May 2012, after poor ratings, Smooth 91.5 Melbourne and Smooth 95.3 Sydney were rebranded again with a new smooth, easy listening format to aim for women aged 35+.[6]

Radio operations

Nova

Main article: Nova (radio network)

Nova is dmg Radio Australia's brand for their CHR formatted music stations. Promoted with the slogan Live, Life, Nova, the network mainly competes with Southern Cross Austereo's Today Network stations.

smoothfm

Formerly Vega, Classic Rock and 95.3FM & 91.5FM, both axed after bad ratings.

Queensland, South Australia and Western Australia service smoothfm via DAB+

Star FM

Previous to changes in media ownership restrictions, dmg Radio Australia owned the vast Star FM network. Most stations were sold to Southern Cross Media (now Southern Cross Austereo) in 2004, however as they already owned 2GGO, known as 2GO, and Sea FM in the Central Coast radio market, dmg Radio maintained ownership of Star 104.5 FM.

Star 104.5 carries a distinct rock format compared to the CHR format of other Star FM stations.

FIVEaa

FIVEaa is a talk radio station exclusively broadcast in Adelaide on 1395 AM and Digital Radio. The station shares some resources with Fairfax Media stations, including sharing news and sport (primarily Australian Rules football) resources.

Digital DAB+/Online

  • NovaNation - Dance station available in mainland state capitals on digital radio.
  • Koffee - Chillout music station, available in most mainland state capitals, with the exception of Perth.

See also

References

External links

  • DMG Radio Australia
  • Nova 969 Sydney
  • Nova 100 Melbourne
  • Nova 937 Perth
  • Nova 919 Adelaide
  • Nova 106.9 Brisbane
  • Smooth 95.3 Sydney
  • Smooth 91.5 Melbourne
  • FIVEaa Adelaide
  • Star 104.5FM Central Coast

Digital radio

  • NovaNation
  • Koffee
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