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Harvester (restaurant)

Harvester
Industry Hospitality
Founded 1983
Founder Courage Brewery
Headquarters 27 Fleet Street, Birmingham, B3 1JP
Area served
UK
Key people
CEO Phil Urban
Products 220 restaurants
Parent Mitchells & Butlers
Website Harvester
Harvester logo

Harvester Restaurants is a family farmhouse-style restaurant chain with over 200 outlets (as of July 2013) in the United Kingdom.

Contents

  • History 1
    • Bass 1.1
    • Mitchells & Butlers 1.2
    • 2010 return to television and radio advertising 1.3
  • Rogue Restaurants 2
  • Products 3
  • See also 4
  • References 5
  • External links 6

History

Harvester in The Printworks, Manchester

Bass

On 21 July 1995, Bass bought the 78 Harvester restaurants for £165 million. Whitbread had offered £150 million. Most Harvesters were in the south-east, and Bass had plans to rebrand other restaurants (such as the former Innkeeper's Fayre) elsewhere in England as Harvesters. When Bass divested its brewing division in 2000, the chain was looked after by the renamed company, Six Continents, until 2003.

Mitchells & Butlers

On 15 April 2003, Six Continents divested its hotel division, and the chain was taken over by the renamed company, Mitchells & Butlers plc, and had 127 outlets. By 2012 there were over 200 across the UK.

2010 return to television and radio advertising

For the first time in 10 years,[1][2] Harvester Restaurants spent nearly £20,000 on advertising on both UK television[3] and radio[4] stations in July 2010. The advertising campaign was part of a general shift within Mitchells & Butlers plc to focus on businesses that were food led.[5] As part of the marketing campaign, they also run "free Ice cream vouchers when you order main meal" campaigns periodically.[6]

Rogue Restaurants

On 31 July 2008 Harvester Restaurants were featured on the BBC One television show Rogue Restaurants and shown to be operating without regard to certain food hygiene regulations.[7]

Harvester in Fleet, Hampshire

Products

The chain specialises in flame grilled food, spit-roasted chicken and help yourself salad carts.[8]

Harvesters are often located near an Innkeeper's Lodge, also owned by M & B.

See also

References

  1. ^ Let The Good Times Roll - Harvester Advert
  2. ^ - Night to Remember - Harvester Advert
  3. ^ 2010 Salad and Grill Television Advert
  4. ^ - 2010 Salad and Grill Radio Advert
  5. ^ Mitchells & Butlers plc focuses on food led businesses
  6. ^ Harvester ice cream voucher
  7. ^ Critic's Choice - Rouge Restaurants BBC One
  8. ^ Harvester Restaurants Homepage

External links

  • Official website
  • Harvester YouTube channel
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