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Absolute Radio 60s

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Absolute Radio 60s

Absolute Radio 60s
Frequency DAB: 11B (Greater London)
First air date 22 November 2011
Format Non-stop music from the 1960s
Audience share 0.1% (December 2012, [1])
Owner Bauer Radio
Sister stations Absolute Radio
Absolute Classic Rock
Absolute Radio 70s
Absolute 80s
Absolute Radio 90s
Absolute Radio 00s
Absolute Radio Extra
Website .uk.co.absoluteradio60swww

Absolute Radio 60s is a British radio station dedicated to music from the 1960s. Launched by Absolute Radio to complement its decade format radio stations, it first aired on 22 November 2011, debuting a week before Absolute Radio 70s. The station broadcasts through Digital Audio Broadcasting (DAB) on the Digital One multiplex in some areas of the UK, and is also available online, where it can be accessed using Radioplayer. Absolute Radio 60s was the first UK radio station to be dedicated solely to music from the decade.

History

Details of Absolute Radio's plan to extend its decade-themed radio stations were released in October 2010, following the success of Absolute 80s and Absolute Radio 90s, the former of which was ranked eleventh in terms of listener numbers.[1] Two new stations were announced on the same day, 18 October, Absolute Radio 60s and Absolute Radio 70s, both of which would be dedicated to the music of their respective decades. A holding website went live at absoluteradio60s.co.uk following the announcement, with basic information including the proposed station schedule. It was later revealed that Absolute Radio 60s would share some of the DAB multiplexes used by Absolute Classic Rock, with the latter reducing its broadcast capacity on each multiplex to make space available for Absolute Radio 60s.[2] The 60s service began broadcasting from 22 November 2011 on various DAB multiplexes around the country and online.[3] Absolute Radio 70s launched a week later.[4] Upon its launch the station was more widely available than its 70s counterpart, airing on DAB in London, the north and west of England, and Scotland.[1]

On 23 April 2013, the Radio Today website reported that Absolute Radio had removed Absolute Radio 60s and Absolute Classic Rock from several DAB platforms in England and Wales, but the stations continued to broadcast in London and online.[5]

Format

Although a separate entity, Absolute Radio 60s takes a limited amount of programming from the main Absolute Radio station, chiefly The Christian O'Connell Breakfast Show and the weekend The Frank Skinner Show.[4] The station itself is fronted by former Virgin Radio presenter Pete Mitchell, who presents an mid-morning programme, while documentaries on music from the 1960s are also featured. Absolute 60s plays a broad mix of music from the decade, although it tends to be geared towards the genre of music heard on Absolute Radio. Tracks typically to be heard on the station include those from The Beatles, The Rolling Stones, The Velvet Underground and Motown. However, other bands and artists who enjoyed success during the 1960s, such as The Searchers and Cliff Richard are not included on the playlist.[3][6] During an interview prior to the station's launch, Pete Mitchell, who would be presenting on Absolute Radio 60s, stressed that the station would not adopt a "gold" format, but would instead play tracks by those who had had an influence on the musicians of the present day.[6] According to The Guardian the Absolute Radio 60s aim is to combine "the "swinging 60s" with "the sound of young America"."[3]

References

  1. ^ a b "Absolute Radio readies '60s and '70s stations". Digital Spy. 18 October 2011. Retrieved 12 August 2012. 
  2. ^ "Ofcom radio broadcast licensing update for October 2011". Office of Communications (HM Government of the United Kingdom). 1 November 2011. 
  3. ^ a b c Plunkett, John (18 October 2011). "Absolute Radio 60s and 70s prepare for launch". The Guardian (Guardian Media Group). Retrieved 12 August 2012. 
  4. ^ a b "Absolute Radio launches 60s and 70s". Radio Today. 18 October 2011. Retrieved 12 August 2012. 
  5. ^ "Absolute Radio stations dropped from DAB". Radio Today. 23 April 2013. Retrieved 24 April 2013. 
  6. ^ a b "Cliff banned from Absolute Radio 60s". Radio Today. 15 November 2011. Retrieved 26 August 2012. 

External links

  • Official website
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