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Blueprint: Design Your Life

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Blueprint: Design Your Life

Blueprint: Design Your Life was a bimonthly women's interest magazine published by Martha Stewart Living Omnimedia. MSLO announced that they intended to release 2 test issues in May and August 2006, with an initial base circulation of 250,000, and planned to begin regular bimonthly publication in 2007. [1] The first issue was released May 1, 2006.

The magazine targeted women ages 25-40, and competed with magazines such as Real Simple (whose former editor Tom Prince headed the new magazine [2]) and Domino for readers. It was recognized as a move by the company to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand. [3]

Martha Stewart Living Omnimedia closed Blueprint after its January/February 2008 issue, moving it to the web and to special issues of Martha Stewart Weddings.[4]

References

  1. ^ Martha Stewart Living Omnimedia (12 January 2006). MSLO to Introduce New Lifestyle Magazine 'Blueprint' in May 2006. Press Release.
  2. ^ Julie Bosman. New York Times (12 January 2006). Martha Stewart Plans to Publish New Magazine.
  3. ^ Diane Brady. Business Week (17 January 2006). Martha Needs Some Polish.
  4. ^ Ives, Nat (2007-12-10). folding after less than 2 years"Blueprint" (HTML). Crain's New York Business. Retrieved 2007-12-18. 

External links

  • Official website
  • Publishers' Official website
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