World Library  
Flag as Inappropriate
Email this Article
 

Brownie Wise

Brownie Wise
Born Brownie Mae Humphrey[1]
May 25, 1913
Buford, Georgia
Died September 24, 1992(1992-09-24) (aged 79)
Kissimmee, Florida
Nationality American
Occupation Businesswoman
Known for Tupperware sales
Spouse(s) Robert Wise (1936–1941)
Children Jerry H. Wise

Brownie Wise (May 25, 1913 – September 24, 1992) was a pioneering American saleswoman largely responsible for the success of Tupperware through her development of the "party plan" system of marketing.

She will be portrayed by Sandra Bullock in the upcoming Brownie Wise movie.

Contents

  • Career 1
  • Bibliography 2
  • References 3
  • External links 4

Career

A former sales representative for Stanley Home Products, Wise found Tupperware to be a product with broad appeal and soon began selling it at home parties. In 1950 she moved to Florida and created a social networking marketing system through dealers and sellers that quickly outsold Tupperware's store sales. This caught the attention of Earl Tupper, Tupperware inventor, who invited her to be vice president of Tupperware Home Parties in 1951. She insisted that he market his products exclusively through party plans, where women invited friends and neighbors to a combination social event/sales presentation.

Wise ran the sales division, Tupperware Home Parties, Inc, from Kissimmee, Florida and had the freedom to implement her marketing strategies. Her methods were extremely successful. Her ability to tap into popular culture and the desire for happiness helped recruit thousands of women into a career at a time when a woman's role was conventionally tied to the home. Her noted TV appearances, magazine and newspaper articles made her a household name. In 1954 she became the first woman to appear on the cover of Business Week.[2]

Wise invented much of the corporate culture of Tupperware and, by extension, other party-plan marketing organizations. She was especially keen on incentives, one of the chief ones being trips to Florida to the annual "Jubilee" at company's sales headquarters for motivational meetings and socializing with other successful representatives. Top sellers would be presented with exotic gifts such as speedboats, trips and appliances carefully planned in the company of their husbands. She created idioms and rituals such as pilgrimage to a specially designed well in the Tupperware grounds for sellers to cast their wishes, "Brownie Wings" and costumed graduation ceremonies. Dealers would go on treasure hunts where prizes would be buried in the ground. Extravagant shows, parties and motivational talks made up the four-day convention.

Wise was presented to the company's representatives as something of an idealized 1950s woman. Her marketing skill in leveraging the social networking model and motivating thousands of women to come together in their homes to sell Tupperware was unrivaled. The liberation of many women through earning their own salary in the context of male-driven post-World War II, pre-feminist culture of the 1950s created many challenges. Her own relationship with Earl Tupper was in constant flux. Eventually their differences became irreconcilable as Wise's success turned her into a celebrity. In 1958 Tupper forced Wise out. Soon after every reference to her was removed from company literature. She owned no stock and left with one year's salary—about $30,000 [2].[3]

Wise attempted to form her own party-plan Dart Industries for US$16 million.

Bibliography

  • Best wishes, Brownie Wise (1957)[5]
  • Tupperware! on PBS American Experience
  • PBS American Experience: Biography of Brownie Wise

References

  1. ^ "Timeline: Women, Work, and Plastics History". Tupperware!. PBS American Experience. Retrieved September 25, 2011. 
  2. ^ "Brownie Wise biography". Setting the Precedent. National Museum of American History. Retrieved September 25, 2011. 
  3. ^ Italie, Leanne (August 28, 2011). "Still fresh: Tupperware enjoys renaissance after 65 years on market". Eagle Tribune. Retrieved September 25, 2011. 
  4. ^ Whitmore, Laurie (September 25, 1992). "Brownie Wise Dies At Home: Kissimmee Woman Put Party Into Tupperware". Orlando Sentinel. 
  5. ^ Bibliography information from WorldCat

External links

  • The American Storyteller Radio Journal - Hear an online story about Brownie Wise
  • Tupperware! - Brownie Wise PBS' American Experience
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 



Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.