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Title: Chyr  
Author: World Heritage Encyclopedia
Language: English
Subject: Mix 96.7, CFCO, CHYM-FM, WMGC-FM
Publisher: World Heritage Encyclopedia


City of license Leamington, Ontario
Broadcast area Essex County & Detroit/Windsor
Branding Mix 96.7
Slogan Today's Hits"
Frequency 96.7 FM
First air date 1955
Format hot adult contemporary
Power 10,000 watts
Former callsigns CJSP, CHIR
Owner Blackburn Radio
Website Mix 96.7

CHYR-FM is a Canadian radio station, which airs at 96.7 FM in Leamington, Ontario. The station airs a hot adult contemporary format branded as Mix 96.7 Its heard as far north As Oxford, Michigan, as Far west As Ann Arbor, Michigan, as far east As Thamesville, Ontario and As Far South As Sandusky, Ohio.


The station was launched in 1955 by Sun Parlor Broadcasting at 710 AM, as a daytimer with a 250 watt transmitter, using the callsign CJSP. The principal shareholders in Sun Parlour Broadcasting were Al Bruner, John Garton Sr., Lou Tomasi and Art Gadd. The station increased its power to 1,000 watts in 1960. The "SP" in the call sign stood for "Sun Parlour," a nickname for the Leamington/southern Essex County region of Ontario.

In 1967, the station adopted its current callsign, and received approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to broadcast at nighttime; due to clear channel rules, the station remained on 710 during the day, but shifted to 730 at night. The switch in frequency was called fine tuning time and was accompanied by a Lou Tomasi voiced 60-second audio bed series of varying-pitched beeps which helped the listener re-tune (hopefully) to the station where they would be told "you're back on the beam with Cheer Radio". The station also used a different callsign, CHIR, but retained the same Cheer branding. During its years of operation on two frequencies, the station had two licenses, one for each call sign.

As "Channel Seven, Cheer Radio," CHYR/CHIR aired a top 40 music format. In the mid seventies they started to spell out the daytime call letters on-air "C-H-Y-R" as well as use the phrase "Super Seven Cheer" and variations with a new Pepper/Tanner jingle package (reportedly as a light poke at the "Big 8" just up the road in Windsor), but overall the format approach and on-air policy was always "bright, tight, brief and real!"

CHYR was acquired by Rogers Communications in 1968, although Sun Parlour Broadcasting continued to operate as a separate subsidiary.

In 1974, the CHIR calls were quietly abandoned, and the nighttime transmitter's call sign instead became CHYR-7. The station increased its nighttime power from 250 to 500 watts that year.

Keith Dancy acquired Sun Parlour Broadcasting from Rogers in 1975, although two years later he sold the station back to Rogers, along with CKJD in Sarnia, in exchange for CHIQ in Hamilton.

CHYR increased its nighttime power on 730 kHz to 1,000 watts (directional) in 1980.

In 1987, the station's ownership was spun off to Blue Water Broadcasting, a subsidiary of Maclean-Hunter. That same year, CHYR moved from Top 40 to an adult contemporary format. In 1991, the station adopted a country music format.

In 1993, the station received CRTC approval to move to the FM band.[1] In preparation for the move, most of the AM transmitter towers had to be demolished to make room for the new FM tower; as a result, the 730 frequency was abandoned and the station operated full-time at reduced power on 710 for a few months. The move to FM was completed in July of that year. After a brief period of simulcasting, CHYR-AM ceased operations on 710 kHz on September 10, 1993 at 6 p.m.

Maclean-Hunter was acquired by Rogers in 1994. The Blue Water group was sold to Blackburn Radio.

The station adopted its current format on April 22, 2001.

On January 3, 2007, CHYR FM moved its broadcast tower from just outside Point Pelee to a new tower in Cottam, making the signal available to over 70 thousand more homes.[2]

On July 9, 2007 Blackburn Radio was given approval by the CRTC to open up a new country music radio station at FM 92.7 MHz. That station launched with the new callsign CJSP-FM, reviving CHYR's original callsign.[3] On March 3, 2008, the station rebranded as Mix 96.7, bringing confusion to a Detroit radio station WMXD, which airs an urban adult contemporary format. As such, CHYR-FM is still the only station in Detroit to hear Canadian pop music not played by American radio stations.

CHYR-FM is Detroit's lowest-rated station of the three (now two) hot adult contemporary stations (CHYR-FM, WDVD and from August 2011-September 2012, WNIC) despite classified as a rimshot to the larger Detroit market. It does show up in the Detroit Arbitron ratings; however it does not specifically program to Detroit or the American side. This station & WDVD now make it Detroit's only two hot AC stations, because WNIC has since reverted to their pre-August 2011 AC format.


External links

  • Mix 96.7
  • Canadian Communications Foundation
  • Query the REC's Canadian station database for CHYR-FM

Coordinates: 42°08′01″N 82°45′45″W / 42.13361°N 82.76250°W / 42.13361; -82.76250

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