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Chief brand officer

A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, which typically reports to the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup,[4] McDonalds,[5] WWE[6] and Mattel.[7]

See also

References

  1. ^ Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
  2. ^ Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
  3. ^ Andrew Welch (March 2008). "Who is the brand daddy?". Brand Strategy.  
  4. ^ "Citigroup appoints chief brand officer". Banking Times (London). March 17, 2011. Retrieved 15 October 2012. 
  5. ^ "McDonald's Names Brand Chief". Wall Street Journal. January 27, 2011. Retrieved 15 October 2012. 
  6. ^ Johnson, Joe (5 December 2013). "Stephanie McMahon Promotion Leaves Triple H in Charge of WWE Creative". Bleacher Report. Retrieved 5 December 2013. 
  7. ^ "Mattel Appoints Richard Dickson Chief Brands Officer". Market Watch. May 19, 2014. Retrieved May 19, 2014. 
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