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ESP Guitars

ESP Guitar Company
Native name
株式会社イーエスピー
Private
Industry Musical instruments
Founded 1975 (1975)
Founder Hisatake Shibuya
Headquarters Tokyo, Japan
Area served
Worldwide
Key people
Makoto Suzuki (President)
Products Electric guitars, bass guitars
Owner Hisatake Shibuya
Subsidiaries LTD Guitars
Grassroots Guitars
Edwards Guitars
Navigator Guitars
Website Espguitars.com (Global)
Espguitars.co.jp (Japan)

ESP Company, Limited (株式会社イーエスピー Kabushiki Gaisha Ī Esu Pī) is a Japanese guitar manufacturer, primarily focused on the production of electric guitars and basses. They are based in both Japan and Los Angeles, California, USA, with two distinct product lines for each respective market. ESP Company manufactures instruments under several names, including "ESP Standard", "ESP Custom Shop", "LTD Guitars and Basses", "Navigator", "Edwards Guitar and Basses", and "Grassroots". Their products range from Japanese-built custom shop instruments to lower end mass-production Korean, Indonesian and Chinese made instruments.[1]

Contents

  • History 1
  • Manufacturing operations 2
  • Popularity 3
  • Guitars and bass series 4
  • References 5
  • External links 6

History

ESP Custom Shop "Ghost Soldier".
ESP LTD KH202.
James Hetfield's Eet Fuk Guitar.
"Iron Cross" model.
TA-200 bass guitar.

In 1975, Hisatake Shibuya opened a shop called Electric Sound Products (ESP) in Tokyo, which provided custom replacement parts for guitars and quickly gained a reputation for the high-quality of these replacement parts. At this time, ESP also began crafting guitars under the ESP and Navigator brand in the Japanese market. Ronnie Wood of The Rolling Stones and Akira Takasaki were users of these guitars.

ESP replacement parts were first introduced into the US in 1983 and began crafting custom instruments for local New York artists between 1984 and '85. Among these artists were Page Hamilton (Helmet), Vernon Reid (Living Colour), Vinnie Vincent and Bruce Kulick (KISS), and Ronnie Wood (The Rolling Stones). At this time, ESP also introduced the 400 Series as the first production line to be distributed in the US.

During this same period, ESP began making the bodies and necks for Kramer Guitars and other manufacturers were using ESP as an OEM such as Robin Guitars, Schecter Guitar Research and DiMarzio. Many traits of the Kramer line are still visible including neck construction and body bevels. ESP tooled up for Tom Anderson's shaved bolt on neck heel on the Schecter bodies and this has since become a feature of their house brand.

In 1985, Sunset Blvd. in Hollywood. In 1995, the LTD series was created to produce ESP's high-quality products at a more affordable price. Soon after the introduction of the Korean and Indonesian-made LTD lines, ESP stopped selling the majority of its Japanese made flagship guitars in the United States, due to the high prices involved in exporting to the Americas. The lone exception was ESP's artist signature series, which remained ESP (rather than LTD) models. In the early 2000s, ESP resumed shipping the standard Japanese made lines to the United States (where they are very popular among heavy metal and hard rock players), though at greatly increased prices compared to the early 90s.

Similarly to Ibanez, ESP's chief competitor in Japan, ESP was initially known for making high quality and customized replicas of famous American guitars, including hot rodded Strats and Teles, as well as Gibson Explorers. The Explorer model, (known as the EXP/MX), shot to fame when avid ESP user James Hetfield's band Metallica rose to popularity in the late 80s/early 90s. Models similar to Hetfield's black ESP even today sell for hundreds of dollars beyond the original retail price. However, just like with Ibanez, when the Gibson company realized the extent to which ESP was denting into sales of its own guitars, it filed a suit to prevent sales of these guitars in the Americas. ESP redesigned its lines to be less similar to the American models.

In 2002, ESP was ranked among the music industry's fastest growing companies. This is largely due to the Fender buyout of Dimmu Borgir).

ESP introduced its Xtone line, beginning with the semi-hollow Paramount Series. In 2005, ESP celebrated its 30th Anniversary and released James Hetfield's Stephen Carpenter (Deftones), Michael Wilton and Page Hamilton.

As of March 2015, ESP began distributing Takamine Guitars in the United States.[2]

Manufacturing operations

In 1996, ESP started LTD series. These guitars are similar to lower-end ESP guitars, but are more affordable and cater mainly for markets outside of Japan. The 1000 series LTDs are made on an assembly line in Korea whereas the 401 series and below are made in Indonesia.

LTD basses, including the B-204 and others are beginners instruments and intermediate models were manufactured in Korea in the early 2000s. The quality from the early Korea examples (and those since) has led to continued demand for the LTD series.

The Custom Shop and Original Series ESPs are handcrafted in Japan while the Standard Series ESPs are factory made in Japan.

Additionally, ESP has two separate Japan-only lines of guitars, the Grassroots (lower end) and Edwards (Mid-range). The Grassroots line is manufactured in Korea and are the equivalent or better than the Sub-400 series LTDs and can be considered a budget line. The Edwards guitars, on the other hand, are made in Japan and boast similar hardware as their higher-end ESP counterparts but are not handcrafted. In terms of quality, in contrast to the USA lines (i.e. ESP Standard & LTD), the Edwards line generally lies in between the more upmarket LTDs and ESP Standards.

ESP guitars cater for a wide range of players. There are a variety of models including Superstrat guitars, Les Paul-styled guitars, Flying V-styled, Star-styled and others. ESP technically has two lines, one for USA and Japan, but there are slight differences. The ESP USA line doesn't include the Strat-like Snapper, the Forest GT, as well as some of the Japanese rock artist models but their custom line has been known to produce some of the most unusual designs such as a Gundam Beam-rifle replica guitar, as well as the "ESP Machinegun" used, by the Japanese band Alfee.

ESP does not only make guitars, but they also produce parts, such as ESP Labs Pickups, the ESP Flicker tremolo, as well as sustainers, equalizers, etc., however, these are mainly for OEM use and not available to the ordinary customer.

Popularity

ESP found fame by making and endorsing guitars for guitarists who went on to become leading exponents of thrash metal in the 1980s, along with other guitar manufacturers Jackson and Dean, with bands Metallica, Slayer, Anthrax and Megadeth. As a result of these endorsements, ESP has become one of the most popular suppliers of guitars for heavy metal. ESP instruments are endorsed by musicians numbering in the hundreds. A complete list of them can be found on the Artists section of ESP Guitars' website.[3]

Guitars and bass series

Dependent of target market (i.e. Asia, US, Europe) and brand (ESP, LTD or Xtone), various models are organized in marketing series.

The ESP Original series has three other lines of guitars, the Edwards, Grassroots and Navigator series and are largely based on these models as well as some ESP Standard series Models. ESP Edwards Series produces mid-to-high range guitars, at a quality near the ESP Standard series, whilst ESP Grass Roots Series cater towards a more value-oriented segment of the market and are more akin to the 200s series of LTDs, however these can vary. The ESP Navigator Series on the other hand is a line which produces replicas of Gibson and Fender guitars and basses.

ESP USA produces the ESP Standard line, as well as the lower end LTD and Xtone series. ESP USA's standard series generally caters more towards to metal players, with characteristics such as active pickups.

ESP Custom series

ESP also build custom guitars and basses, made to the specifications of the customer and the quality of such custom guitars exceed that of the Original series. These can be ordered from ESP USA but they are made in Japan. Generally speaking custom guitars cost as much, or even more than Navigators depending on the choices of the consumer and are considered to cater for the top-end of the market. There is flexibility with the orders, as the guitars produced, do not have to be based on existing lines of guitars and basses.

ESP Artist series

The ESP Artist, or Signature series guitars are basically mass-produced versions of artist's personal guitars and basses. The quality of the ESP Artist/Signature models lie between Navigator/Custom Shop and the ESP Original series.

Also, there exists the Edwards, Grassroots and LTD artist models and these models lie in the higher-end segments of the respective lines of guitars and basses.

References

  1. ^ "ESP Guitars". http://www.espguitars.com/. ESP Guitars. Retrieved 10 May 2013. 
  2. ^ http://www.espguitars.com/articles/1994042-esp-and-takamine-announce-partnership-in-the-usa
  3. ^ http://www.espguitars.com/artists

External links

  • Global website
  • Japan website
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