Kerala State Civil Supplies Corporation

Kerala State Civil Supplies Corporation Limited
Supplyco Peoples Bazaar in Thiruvananthapuram
Abbreviation Supplyco
Formation 1974
Type Governmental Organization
Headquarters Kochi, India[1]
Chairman & Managing Director[1] Mohammed Hanish, I. A. S[1]
Website .comsupplycokerala

The Kerala State Civil Supplies Corporation Limited, abbreviated as and known better by its brand name Supplyco, is a Govt. of Kerala owned company headquartered at Kochi, India. It acts as the execution arm of the Department of Food and Civil Supplies of the Government of Kerala.[2] Founded in 1974,[3] the company serves the purpose of governmental intervention in the retail market to control prices of essential commodities.[4]

The corporation runs a chain of retail supermarkets under the brand name Supplyco, and a chain of retail outlets under the name Maveli Stores.

The Kerala State Civil Supplies Corporation better Known as Supplyco is the gateway for the 30 million people of the State of Kerala, assuring the much needed food security in a substantive style by supplying life's essentials and reaching out to the rural-poor and the urban-rich alike. Incorporated in 1974 as a fully owned Government Company with an authorised capital of 15 crores, to meet the limited objectives of regulating the market price of essential commodities at reasonable prices, the growth of Supplyco for nearly three decades was tremendous and unbelievable compared to any of the similar organisations in the country. Headquartered in Kochi and operating through 5 Regional offices, 14 district depots, 42 taluk depots and around 1000 retail outlets, it has a dedicated work force of nearly 3500 to fulfill the task.

Market Intervention

The motto behind the incorporation of Supplyco was to regulate the rise in prices of essential commodities in the open market. Under the Government programme of market intervention, pulses and spices are purchased and sold to the consumers at subsidised prices fixed by the Government. The Government of Kerala aids this operation by giving grants every year. The task has been fulfilled through the network of Maveli Stores, which was started to commemorate the saga of Mahabali, legendary king of Kerala. Now the Maveli Stores has become a prominent name among the consumers in the state. Supplyco operates through Maveli Stores and Mobile Maveli Stores throughout the state covering almost all the panchayaths. Quality products and subsidised pricing are the twin advantages, which Supplyco extend to the consumer. Supplyco has also undertaken distribution of pulses and spices and other branded products of Civil Supplies Corporation at subsidised prices, through the network of 2000 selected ration shops.

Succumbing to the overwhelming public demand, Supplyco expanded its horizon of activities into other vital areas of consumer interest by starting Super Markets, Petrol Bunks, LPG outlets and Medical Stores. Supplyco also markets its own branded products of tea, coffee, milled wheat products, curry products, iodized salt, washing soaps and detergents.

Festival Markets

During festival seasons like Onam, X'mas and Ramzan, when the price of essential commodities and vegetables are highly volatile, Supplyco with its objective of price stabilisation and preventing shortages, organises Festival Markets at important cities and other centers; and this has become a big festival attraction to the people of Kerala, over the years.

Mid-day Meal Programme

Under the Mid-Day meal programme of the Government, Supplyco is distributing food items to 2.34 million school children and this is one of Supplyco's major operations.

Other operations

Supplyco is the sole distributor of levy sugar to the authorised ration dealers in the State.

References

  1. ^ a b c Supplyco Official Website. 'Who is Who'.
  2. ^ Government of Kerala Official Website. 'Food & Civil Supplies Department.'
  3. ^ Supplyco Official Website. 'About Supplyco.'
  4. ^ The Hindu. 'Move to hike Supplyco prices flayed.'
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