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Media circus is a colloquial metaphor, or idiom, describing a news event where the media coverage is perceived to be out of proportion to the event being covered, such as the number of reporters at the scene, the amount of news media published or broadcast, and the level of media hype. The term is meant to critique the media, usually negatively, by comparing it to a circus, and is considered an idiom as opposed to a literal observation. Usage of the term in this sense became common in the 1970s.[1][2]
Although the idea is older, the term media circus began to appear around the mid-1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which the athlete Chris Evert was involved: "Their courtship, after all, had been a 'media circus.'"[3] A few years later The Washington Post had a similar courtship example in which it reported, "Princess Grace herself is still traumatized by the memory of her own media-circus wedding to Prince Rainier in 1956."[4] The term has become increasingly popular with time since the 1970s.
Reasons for being critical of the media are as varied as the people who use the term. However, at the core of most criticism is that there may be a significant opportunity cost when other more important news issues get less public attention as a result of coverage of the hyped issue.
Media circuses make up the central plot device in the 1951 movie Ace in the Hole about a self-interested reporter who, covering a mine disaster, allows a man to die trapped underground. It cynically examines the relationship between the media and the news they report. The movie was subsequently re-issued as The Big Carnival, with "carnival" referring to what we now call a "circus". The movie was based on real-life Floyd Collins who in 1925 was trapped in a Kentucky cave drawing so much media attention that it became the third largest media event between the two World Wars (the other two being Lindbergh's solo flight and the Lindbergh kidnapping).[5]
Events described as a media circus include:
The worldwide attention that condemned killer Gary Gilmore is receiving has turned his case into a media circus Utah residents are saying
There is most appallingly, an only-in-America spectacle wherein a quest for justice becomes an extravaganza for the fast buck. Come, come, come to the circus.
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