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Media of Serbia

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Media of Serbia

The media of Serbia refers to mass media outlets based in Serbia. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related revenues. The Constitution of Serbia guarantees freedom of speech.

As a country in transition, Serbia’s media system is under transformation, which is yet “slow, incoherent and incomplete”. According to the European Journalism Centre, “democratisation of the media system has failed to become a factor in the democratisation of society as a whole, which was a widespread hope in 2000 based on the achievements of the decade-long struggle against media repression in the Milosevic regime.”[1]


The 1990s saw the end of state monopoly over the media. Throughout the decade, media remained divided between regime-controlled and independent ones. Media autonomy and the survival of independent media remained a major bone of contention during the regime of Slobodan Milosevic. Notwithstanding political pluralism, his autocratic regime could not stand the free media, and used pro-regime media (featuring aggressive intolerance and militant rhetoric) as a propaganda machine against domestic and international enemies. Civil society and international donors stood behind the creation of independent media. According to the Association for Private Broadcasting Development, in the year 2000 Serbia hosted 480 radio and TV stations, of which 300 privately owned and the rest as local, public media.[1]

The control over the media was reached through different strategies. On the one hand, the legal framework on the media system was purposefully left chaotic, while the state maintained the monopoly over the distribution of frequencies and production of newsprints, printing facilities, and distribution networks. Moreover, non-aligned journalists, media outlets and media advertisers were harassed, jammed and/or forcefully closed down - particularly in moments of risk for the regime's hegemony, such as elections, the 1996-97 mass demonstrations, and the 1998-99 war in Kosovo.[1]

After the fall of the Milosevic regime, most of the pro-regime media changed overnight and supported the new government coalition DOS. The dismissal of top officials, compromised with the regime, made way for the reconstruction of the media sector. Yet, post-Milosevic governments (both Zoran Djindjic's and Vojislav Kostunica's) were unable to bring the transition to completion. A media policy was neglected for the whole decade, not to risk electoral support by unsettling the status quo.[1]

The media sector was thus reformed slowly and incoherently, after a long delay. In 2010, Serbia had 523 print media, 201 radio stations, 103 TV stations and 66 online media. Almost 2.2 million Serbian citizens regularly read print media every day and listen to radio for on average almost three hours a day. Yet, media sustainability remains at risk, due to small advertisement revenues and sometimes even the lack of permits, and to the still incomplete process of privatisation, leading to an uneven playing field between private and public media. New challenges include increasing concentration of the advertisement sector, opening up to the risk of pressures from eonomic groups linked to political parties, as well as the dire general economic conditions in the wake of the global economic crisis.[1]

Legislative framework

Serbia is part of the European Convention on Human Rights and of the UN International Covenant on Civil and Political Rights, both imposing obligations to protect freedom of expression and information.

The Constitution of Serbia guarantees freedom of expression (including freedom of speech and press, art. 46) and allows for its restriction only "to protect the rights and reputation of others, to uphold the authority and objectivity of the courts and to protect public health, morals of a democratic society and national security of the Republic of Serbia" - as in compliance with the standards set by the European Convention on Human Rights.

It is a Constitutional right, in Serbia, to freely establish media without prior authorization (art. 50). Licenses, required for TV and radio stations, are granted by an independent body, the Republic Broadcasting Agency (RBA). Censorship is prohibited by the Constitution.[2]:23

The legislative framework on the media in Serbia includes a Law on Public Information, a Law on Broadcasting, a Law on Free Access to Information of Public Importance and a Law on Elections of the Members of the Parliament (regulating electoral coverage).[2]:23

The Public Information Law explicitly protects journalistic secrecy, and the Criminal Code excludes journalists from the obligation to disclose their sources to the courts, unless for grave crimes (punishable by more than 5 years sentences, art.41)[2]:27

The Broadcasting Law foresees a specific media concentration regime, restricting the ownership of two or more terrestrial TV or radio stations within the same or overlapping area, as well as the cross-ownership of TVs, radios, daily newspapers and news agencies. Yet, these norms are almost impossible to be implemented when ownership of media is often obscure.[2]:23 The lack of transparency of media ownership is reported as one of the main issues of the sectors.[3] In 2012, the real owners of 18 over 30 major news outlets in Serbia remained unknown.[4] In 2009 a Media Register was introduced by amending the Public Information Law; yet, the amendments were later declared unconstitutional.[5]

New laws on electronic media, public services, and access to public information, are in the pipeline, according to the 2011 Media Strategy, but have not yet been adopted.[2]:23 The government is committed to the completion of the privatisation strategy for media outlets, but in the past several privatisations have failed, while others have given rise to doubts about lack of transparency, state interference, pressures and deals to keep them under hidden state control.[4] Foreign investors are allowed to own up to 49% of the capital of broadcast license holders, but their actual influence on the editorial line is hard to determine.[2]:25

The Serbian media market remains underdeveloped and saturated. The global economic crisis, with the shrinking of the advertising market, has hindered the financial viability of several media (between 2010 and 2014, the RRA agency has revoked more than 90 licenses, particularly from regional and local media, for lack of payment of license fees), with an overall decrease in the quality of contents as well as in the number of media outlets, and an increase in the risks of business and political pressures. Media are increasingly reliant on state subsidies, which are allocated opaquely, particularly in case of irregular or one-off grants, thus reinforcing the avenues for political pressures. The advertising market is also occupied by state-owned companies[2]:25

Status and self-regulation of journalists

The category of journalist is not a registered or licensed profession in Serbia, with formal criteria and procedures.[6] There's no legal definition of "journalist" (novinar) and its usage is intended in a broad sense. Journalists have a low social status and low social protection. Most journalists have irregular income and no health insurance; their average pay is half of the national average salary, and seven times lower than public officials' salaries. Unfavourable working conditions lead to work overload, low quality productions, and lack of attractiveness of the profession for the talented youth.[2]:26

Journalists' organisations remain unable to provide efficient protection and secure professional dignity; journalists are poorly paid and have a very low public reputation. The context of business and political pressures, coupled with the lack of legal protection and the difficult working conditions make so that the general perception of the category by the broad public is just one of politicised and corrupt "dictaphone holders".[7]

Cases of threats and attacks on journalists still persist: in 2008, there were 138 attacks on journalists whilst performing their jobs.[1] The Serbian police is deemed insufficiently effective in tracking down the responsible of threats to journalists.[2]:26 (see also: Censorship in Serbia).

The journalists' associations UNS and NUNS have each its own code of conduct for journalists. Both agreed to a common Ethical Code of Serbian Journalists (Eticki kodeks novinara Srbije) in 2006. ANEM also adopted an Ethical Code for Broadcasters in 2002, placing truthful reporting at the top.[1] Yet, several violations of the Codes have been reported, particularly by daily political tabloid papers, concerning the presumption of innocence, protection of privacy, and protection of minors.[4] Since 2010, its respect is monitored by the Press Council, a self-regulatory body for the print media.[2]:27 Yet, the Council can only publish public statements, as sanctions.[6]

Media outlets

Print media

In May 2010, the Serbian Business Registers Agency (Agencija za privredne registre) counted 523 print media in Serbia, of which 20 daily papers, 84 weekly publications, 186 monthlies, seven biweeklies, 74 bimonthlies, 67 quarterlies. Copies sold daily are estimated at between 800,000 and 1 million. 2,198,362 people aged between 12-65 (40% of the total) read at least one daily paper, according to Ipsos Strategic Marketing Data. The most read news outlets are Blic (14.5%), Večernje Novosti (9.0%), Kurir (7.3%), Press (6.6%), Alo! (5.1%), 24 Sata (4.2%), Politika (2.5%). Political and economic weekly and monthly magazines with the widest readership are NIN (0.8%), Vreme (0.4%), Arena 92 (0.3%). The 2009 Nielsen survey reported that print media accounted approximately for 22.4% of the total media revenue in the country, or 36 million euros.[1]

Serbia got its first newspaper in 1834. Politika was launched in 1904 and it still exists as the first modern, civic-oriented daily; it is the oldest daily newspaper in the Balkans. Politika introduced fact-based reporting, editorials, sport sections, and female journalists, hence contributing to the modernization and Europeanization of journalistic standards in Serbia.[1]

During the socialist period, the press in Yugoslavia worked as a propaganda tool of the ruling Communist Party. The media landscape was dominated by the Communist Party daily, workers' self-management, saw the start of the liberation of Serbian media from the total dominance of the Party.[1]

In the 1990s, during Slobodan Milosevic's regime, the print media were split among supporters and opposers. The circulation and influence of alternative press media rose throughout the 1990s, and were deemed an avant-garde of democratisation. Politika and Borba switched roles: after decades of keeping distance from the Socialist leadership, Politika became completely aligned with the regime, while Borba became a free and critically oriented newspaper.[8]

After 2000, the tabloid press spread and commercial and entertainment press advanced. Many news outlets were privatized, some of them also in hands of foreign investors, including Večernje Novosti and Press.

  • The Swiss company Ringier owns three Serbian dailies (Blic, Alo! and the free paper 24 sata) and three weeklies (NIN, Puls, Blic zena, and monthly Blic zena kuhinja), and has an important position in the market. In March 2010 Ringier merged its business activities in South-East Europe in a joint venture with the German publishing group Axel Springer-
  • The Westdeutsche Allgemeine Zeitung (WAZ) holds since 2001 a 50%-50% joint venture with the Belgrade-based publisher Politika AD, publishing the national daily Politika, the regional daily Dnevnik and the licensed car magazine Auto Bild.
  • Other foreign media companies publish lifestyle, fashion and various specialised weeklies and monthlies. They include but are not limited to: Adria Media (Story, Cosmopolitan, Men’s Health, Lisa, Elle, Gala, National Geographic, Kuhinjske tajne, Moj stan, Basta, Zivot sa cvecem and Sensa), Europapress Holding (Gloria and OK!), and Attica Media Serbia (Grazia, Maxim, Playboy and Sale & Pepe).

The lack of transparency over ownership of media groups remains an issue, especially for short-lived political tabloids, which are often used for political campaigns. Tabloids in Serbia are deemed "characterised by conservativism, nationalistic ideology, hate speech, and disregard of professional and ethical norms",[1] possibly linked to secret services or political and business interests.

The quality press, often the leading independent papers back in the 1990s, suffer today from limited readership and financial difficulties after the withdrawal of external donors. They do not manage to expand the themes covered, and their journalists - mostly underpaid - keep being specialised mostly on political issues rather than in wider topics, from economics to environment, that may attract new readers interested in quality columns.[1]

To the contrary, popular publications are those focusing on lifestyle and celebrities. The publisher NID Color Press releases the Gossip magazine Svet, magazines Lepota i zdravlje, Lea, Ljubavne price, FHM, Junior, Cool Girl, Bravo, Bravo Girl, Moja beba, CKM, Joy, and a number of crossword magazines. Several of these are also edited and sold elsewhere in former Yugoslavia.[1]

The Ekonomist Media Group publishes economy-oriented weekly Ekonomist as well as monthlies Preduzece and Bankar, along with a number of annual publications on business and finances.[1]

The local press started to develop in Serbia in the post-war socialist period, when most municipalities published a paper, financed and controlled by the local governments. Around 30 public local newspapers still exist - roughly 10% of the number at socialist times - some with important numbers of circulation and readership. Many private local media also appeared, both in print, radio/TV, and online.[1]


Radio broadcasting

The radio is present in almost every Serbian household, as well as in 73% of cars. 11% of Serbians also listen to online radios. It is used mostly to listen to music (86%), but also to news (36%) and sport (12%). Radio S, specialised in music, and Radio B92, with a diverse palimpsest, are the most popular radio stations, with 18% audience each. Then come Radio Belgrade, the public broadcaster (11%), Roadstar Radio and Radio Index (6%).[1]

Radio Beograd started operating in 1929 as a state enterprise. The earlier local radio stations appeared after world war two - the first one in Zajecar in 1944 - and started growing since the 1960s. They were funded by local governments and set up with the expertise of Radio Beograd, as part of the media instruments of local governments, together with local newspapers and later TV stations.[1]

Commercial radio stations were established only in the 1990s. A precursors was Studio B, set up in 1970 by the journalists of Borba (back then the Communist Party's newspaper), based on the model of Western radio stations, with a lot of music and some short local news programmes focusing on everyday life's issues and how to solve them - as opposed to the much more establishment-style (top-down and politics-focused) of Radio Beograd. Its style found a country-wide success.[1]

The 1990s saw the explosion of free radios: between 500 and 700 operated throughout the country, most of them without licenses. The biggest radios (including Radio Belgrade) were kept under control by the Milosevic regime. Private stations worked as alternative sources of news. Radio B92 gained a special prominence in this period: starting as an experimental youth initiative in Belgrade in 1989, it conquered its audience with irony and mockery, developing from an underground project to the most prominent alternative media, promoting liberal and humanistic spirit and antiwar and anti-nationalist orientation. The government closed it down four times, but every time it gathered even stronger support. B92 also spurred the growth of a network of independent radios (ANEM), re-broadcasting B92 news programmes together with locally produced contents. The role of B92 in fostering free media in authoritarian Serbia won it the MTV Free Your Mind award in 1998, together with meany other awards.[1]

The 2002 Broadcast Law ended the 1990s legislative chaos in the radio field. Frequences and licenses' allocations were completed only five years later. Altogether, 277 licences were issued: 3 channels for the public service provider Radio Belgrade, and 5 nationwide private stations (Radio B92, Radio Index, Radio S, Roadstar Radio and Radio Fokus); 37 regional radios, and 235 local ones. Only in Belgrade, 14 radio states were registered. In January 2010, Serbia counted 201 legal radio broadcasters.[1]

Yet, regulation did not solve all problms of the radio sector. The market remains overcrowded, with many small outlets competing for an equally small advertising market. Only 4% of the advertisement expenses were devoted to radio ads in 2009 (TV got 59%). The press received six times more advertisement expenses. Moreover, illegal and pirate radio stations (around 170-180) continue to exist on the market. Finally, several radio stations are not yet privatised and keep benefiting from state subsidies.[1] In fact, public-owned municipality-based station remain popular and comprise up to 25% of Serbian radio stations; their reliance of local public subsidies and competition for advertising revenues with private radios creates an uneven field of competition and risks compromising their information independence.[2]:25

Civil society media, as foreseen by the 2002 Law, are still only a few (20 radio stations and 6 TVs - of which 11 religious radios and 2 religious TVs). They can cover only a local territory, do not have to pay for a license, and cannot make profits. National minorities also have radio stations or specialised programmes in national radios, in their own languages: 114 stations in 11 languages broadcast throughout the country.[1]

Television broadcasting

Television broadcasting started in 1958 with every country in the former Yugoslavia having its own station. In Serbia, the state television station was known as Television Belgrade (RTB) and became known as RTS after the breakup of Yugoslavia. The second channel was launche in 1972 and the Third in 1989. Under the Communists and Milošević regime, state broadcasting was controlled by the ruling party. The RTS station was bombed during the NATO action against the Milošević regime due to its propaganda role under that regime.

There was some private broadcasting with the B92 radio and television station starting in 1989 although it was shut down in 1999 during the hostilities. The system developed from a public monopoly, with regional centres (TV Novi Sad, TV Pristina) into a dual, public and private system. The Milosevic regime, while suppressing the development of alternative statewide channels, allowed the broadcasts of regional and local commercial stations (who could profit from unlimited advertisement time to sell), as well as new pro-regime local TV outlets.[1]

After the fall of Milošević, RTS became known as Nova RTS as an assertion of independence while B92 commenced broadcasting. During 2001, there were 70 television centres in Serbia of which 24 were privately owned. In 2003, there was a return to censorship as the Government of Zoran Živković temporarily imposed a state of emergency following the assassination of Zoran Djindjic and the European Federation of Journalists continues to hold concerns over media freedom in the country.

Television remains the most widespread and popular medium in Serbia. Televisions are present in 96% of households, with an average audience of 5,5 million people (73% of those above 4 years old). Serbia leads in the region for the number of TV stations per capita, the popularity of television and the duration of average viewing time (more than 5 hours in 2009, and growing). Television is the main source of news and information for citizens (85%, against 11% for the press and 2% for radio and internet each), while the biggest share of audience goes to entertainment programmes.[1]

The TV market in Serbia is very saturated. In June 2001 there were 253 TV stations. They went down to 129 licenses in 2008, of which 7 national ones, 31 regional and 91 local ones. The advertisement market is limited, with Serbia TV stations having an annual average share of 1 million euros in advertisement revenues (1/6 of the neighbouring Croatian stations). By 2010, a new mandatory register at the Serbian Business Registers Agency counted 103 TV stations, after several had closed down. The financial sustainability of the whole sector remains in doubt, and broadcasters favour cheap and light programmes rather than high-quality in-house productions. "Pirate" illegal TV stations also still exist.

TV sector reform is still incomplete, and the legal framework is inconsistent and only partly implemented - as shown by the presence of a consistent number of illegal "pirate" TV and radio stations. More than 50 municipal stations are also not yet privatised: they comprise up to 26% of the TV stations;[4] their reliance of local public subsidies and competition for advertising revenues with private radios creates an uneven field of competition and risks compromising their information independence.[2]:25 Serbia thus feature public service broadcasters, commercial stations and yet non-privatised budget-financed stations of regional and local nature.[1]

  • Radio Television Serbia (RTS), the national public service, is the first public broadcaster, with two nationwide channels (RTS1 and RTS2). It is complemented by Radio Television Vojvodina (RTV), with two channels (RTV1 and RTV2), the second of which is devoted to programmes in 10 different minority languages. A subscription fee of 5 euro per month, paid through electricity bills, finances the public broadcasts.[1] Fee collection, though, is decreasing, and is being complemented by state subsidies, opening up to risks of political pressure.[2]:24 RTS and RTV are also allowed to sell advertisement time, though only half time than the commercial stations (maximum 10% of total air time). RTS1, focusing on news and fictions, gather 26% of the daily audience, followed by the commercial station TV Pink (23.8%). RTS2 runs mostly children's, educational, cultural and religion shows. De facto, RTS2 acts as a public service broadcaster while RTS1 competes with commercial TV stations - though lagging behind TV B92 in terms of investigative reporting.[1] The transformation of RTS into a public service TV was only achieved in 2006, though its public accountability is still limited and dented by scandals and frauds.[1] No independent audit of public services in Serbia has been conducted yet;[2]:24 RTS is often criticised for over-commercialisation and lack of distinction from other private channels, as well as for political instrumentalisation.[3]
  • Pink TV is the most popular Serbian commercial TV channel, focused on cheap entertainment (reality shows, music talent competitions, Latin American telenovelas, American sitcoms and films) and some news, and pushing to the limits the amount of advertisements. It airs in the country since 1994, as a fully for-profit enterprise, politically backing the Milosevic regime, and allowing its owner Zeljko Mitrovic to later establish a media empire. TV Pink gather 40-45% of the advertisement market for TV and radio, and its media group includes stations in Bosnia and Herzegovina and Macedonia. It also runs several cable channels with entertainment programmes and a satellite programme for the Serb diaspora abroad.[1]
  • TV B92 is a unique commercial station, holding up to the highest standards of journalists and performing public service roles. Its media company B92 is a symbol of the alternative journalism of the 1990s. Launched in 2000, TV B92 focused on socially responsible journalism, investigative reporting and coverage of highly controversial social issues (war crimes, reconciliation, political inquiries e.g. on Zoran Djindjic's assassination) which were not in the focus of either RTS or the commercial TV stations. Yet, after 2006 it progressively shifter towards a more typically commercial palimpsest, e.g. introducing the Big Brother reality show.[1]
  • National channels remain prominent over regional and local ones (with 77.2% of the audience in 2009). The most important regional channel is Studio B; in 2007 it was made a public service broadcaster for Belgrade, although this is in contrast with the Broadcasting Act. Other regional stations, such as RTV Kragujevac and RTV Nis, opposed the privasation norms and launched petitions to turn into regional public service broadcasters.[1]

Serbia is still in the early phases of the transition to digital broadcasting, managed by the Ministry for Telecommunications and Information Society, which drafted the Electronic Communications Act and the national strategy for the digital switchover. Serbia has chosen MPEG-4 compression standard and DVB-T2 standard for signal transmission.[1]


Film industries have been privatised in Serbia starting from the 1990s. Beograd Film, the main Serbian cinema production, distribution and showing company, was privatized in 2007; only one of its cinemas keeps operating, while the others were sold, rented or re-converted. Dunav Film, the oldest film production company with 504 movies in 1954–2005, was sold too. Avala Film, which holds the biggest production studios in the region, is awaiting privatization.[1]

  • The Serbia Film Commission, established in 2009, aims to promote and develop Serbia as a cost-effective, high quality, competitive destination for international filmmaking, and to provide information and support to international filmmakers considering using Serbia for their productions.[1]
  • The Serbia Film Centre (Filmski centar Srbije), founded by the Ministry of Culture in 2004, reports the numbers of movies, documentaris, animated movies and film festivals produced and held in Serbia annually.[1]
  • The Yugoslav Kinoteka (Jugoslovenska Kinoteka) is the historical national film archive, founded in 1949 and holding among the five richest film archives in Europe, with more than 95,000 film prints.[1]


Telecommunication in Serbia have a developed and efficient telephone network, and has a number of radio and television broadcast stations. The country code for Serbia is "SRB", the ccTLD is ".rs".


The total number of online publications in Serbia is not known. The Serbian Business Registers Agency counted 66 registered Internet media outlets in May 2010.

Serbia's interned domain shifted gradually from .yu (Yugoslavia) to .rs (Republic of Serbia) after 2008. The national authority on internet domains is the Serbian National Register of Internet Domain Names (Registar nacionalnog internet domena Srbije, RNIDS).[1]

Internet media have long remained marginal in the Serbian media market. In 2009, the Nielsen survey reported that they accounted for only 1.6% of the total media revenue in the country. Traditional media have taken up onlin position too, following the lead of B92 and its concept of super desk, editing stories for radio, TV and website alike. B92's website was launched in 1995, and the internet represented a useful alternative for news circulation during periods of radio bans by the regime.[1]

Media Organisations

Media agencies

Three national news agencies operate in Serbia: Tanjug (state-owned and deemed the "official" news source), Beta and Fonet, both with an independent and credible reputation. All the three are modern, multimedia news agencies, with print, audio, and video services, as well as SMS news.[1]

  • Tanjug derives from Tito's resistance's "Telegraph Agency of the New Yugoslavia", and achieved international prominence in the 1970s, covering West, East and non-aligned countries' events - taking part in the Non-Aligned News Agency Pool, and ranking among the top 10 largest news agencies in the world with 48 correspondents, 900 employees, and 400 news items per day. In the 1990s, it ended up as the main propaganda tool of Milosevic's regime, losing all credibility. Journalists left for either newly established state news agencies in other post-Yugoslav countries, or for new private agencies Fonet (February 1994) and Beta (May 1994), that allowed media pluralism to persist in 1990s Serbia. Tanjug kept benefiting from government subsidies and could provide services in English, French, and Spanish. After 2000, it was initially not affected by media sector reform, and its position as a state-owned news agency was legalised by the 2003 Public Information Law, although this remains against European standards and was met with protests by other media, which considers its links to the state budget as a breach of market competition. Tanjug's photo archives, with 3.5 million negatives about the most important events in former Yugoslavia, Serbia and abroad, starting from World War II, remain the most important in the region.[1]
  • [1]
  • Fonet is the smallest of the three, with about 50 employees, and provides a special service on EU news (Euroservice).[1]

Trade unions

Serbia has two national professional jounalistic associations: the Journalist Association of Serbia (Udruzenje novinara Srbije - UNS) and the Independent Journalist Association of Serbia (Nezavisno udruzenje novinara Srbije - NUNS), often in conflict.[1] NUNS has a regional affiliate in the Independent Journalists’ Association of Vojvodina (NDNV)

UNS was founded in Belgrade in 1881, and in Socialist times defended the autonomy of the media within the limis of the self-government ideology of the Yugoslav Communist Party. During Milosevic' regime, journalists split between those interested in the protection of the "national interest", seeing the media as a state tool, and those interested in the protection of the profession, focusing on the development of a pluralist society and the need for impartiality and balance in the journalistic profession, thus trying to resist to political pressures. UNS leaders promoted the defense of "Serbian interests" and "patriotic journalism". Many of the members of the association thus left it and founded NUNS in 1994, opposed to political instrumentalisation and heralding free and independent media. They thus either left or were forced to leave the regime-controlled media. UNS disassociated itself from its previous behaviour after Milosevic's fall: in 2001 it excluded eight former leading journalists. Yet, its collaboration with the previous regime remains a bone of contention with NUNS, that pushes for a ban over all journalists compromised with Milosevic's regime's promotion of war, hate speech, ethnic and political discrimination. In 2009 NUNS launched criminal charges against those journalist who had been working in RTV Belgrade, RTV Novi Sad and dailies Vecernje Novosti and Politika in the 1990s, while UNS defended them as persons who "just did their job" and remains opposed to the re-examination of media behaviour in the 1990s.[1]

In 2000 UNS declared 1,514 members, NUNS declared 1,410 members, while around 3,000 journalists remained unassociated. Today, UNS remains the main journalists' association in Serbia, with about 6,000 members, against NUNS' 2,400. Both associations are memmbers of the International Federation of Journalists, and strive for the protection of the legal and social aspects of journalism, the promotion of free journalism and media pluralism, and the development of professional norms and ethical standards.[1]

Serbia does not have a tradition of journalists' trade unions and media business organisations, as associations have been dealing with social protection in the past. Journalists in Serbia remain underpaid and under-employed, often withour a regular contract and below minimal wages. Journalists working in local media at risk of bankruptcy are particularly exposed, since they are left without social protection.[1]

  • In 2003, UNS established the Journalists Union of Serbia, with around 800 members, to draft a national collective agreement and help journalists bargain with media owners.
  • The Association of Independent Electronic Media (Asocijacija nezavisnih elektronskih medija – ANEM), is a business organisation of 28 radio stations and 16 television companies (national and local, big and small), plus other organisations, launched in 1993 to strengthen the independence of media non affiliated with the regime. It strives for the establishment of a politically independent legal framework, for an economically viable environment for the development of electronic media, and for the improvement of professional and technical standards in the media sphere. ANEM provides lobbying for the media laws, education of media staff, legal help, and technical support for its members.
  • The Association of Local Independent Media ("Local Press") is the media organisation of the local print media, established in 1995 and with 25 members.
  • Media Association (Asocijacija medija) gathers some big publishers, including Vecernje Novosti, Ringier Serbia, Color Press Group, Politika newspaper and magazines, Press Publishing Group, Adria Media Serbia, Dnevnik-Vojvodinapress, Ekonomist, Vreme and VojvodinaInfo. It aims at improving professional standards in journalism (such as the Press Council) and securing the independence of its members from political and economic pressures.[1]

Regulatory authorities

The regulation of the media sphere is a task for several agencies. The Republic Broadcasting Agency (RRA) was established in 2005, followed by the Republic Telecommunication Agency (RATEL), in charge of the telecommunications field. The print media is not regulated, but since 2010 the Press Council works as a self-regulatory body to ensure the implementation of the journalists' Ethical Code. New media are not regulated.[1]

Regulatory agencies did not manage to stop illegal broadcasters, of whom several continue to operate without a license. RATEL can ban the use of radio and TV transmitters, but cannot seize them.

Republic Broadcasting Agency

The RRA is defined as an "autonomous legal entity", "functionally independent of any state organ, as well as of any organisation or person involved in the production and broadcasting of radio and TV programmes".[6]

The RRA has taken over wide competencies formerly tasked to state bodies, including issuing broadcasting licences (which is legally conditioned to the lack of owners' affiliations to political parties[2]:23) and setting the rules during electoral campaigns or mourning periods. It also monitors the compliance of Serbian media with the Broadcasting Law, and decides on complaints. It oversees the transformation of RTS in a public service broadcaster and appoints the managing board of RTS, which chooses its directors.[1]

The independence of the RRA is formally guaranteed by a couple of mechanisms:[6]

  • First, its Board members are elected by the Parliament, based on nominations coming from civil society organisations (the Culture and Media Committee of the National Assembly, the Assembly of the Province of Vojvodina, academia, NGOs and the professional media community). Candidates cannot be state or party officials, nor have vested interest in programming production or broadcasting.[6]
  • Second, the RRA has its own sources of revenues in the broadcasting license fees.

Yet, the independence, accountability and impartiality of the RRA, as well as its capacities, remains in doubt.[9] Selection and nomination rules are open to multiple interpretations and give way to arbitrariness and possible political pressures. According to the European Journalism Centre, the RRA lacks human and financial resources to perform its tasks. It does not manage to monitor the broadcasters nor to publish its results. While broadcasters have admittedly violated advertisement regulators, the RRA pressed charges against them only in 2010. The Agency is deemed not transparent enough, and recurrent squabbles over the nomination of its board have reduced its credibility in the eyes of the public.[1]

The establishment of independent regulatory bodies in Serbia went through several issues. The appointment of the first RRA Council created a two-years long political crisis for the breach of rules for their nomination. The delay meant that the Broadcasting Law was implemented slowly too, including the tendering for and issuing of 467 broadcasting licences, the privatisation of broadcasting media and transformation of the national and Vojvodina province state broadcasters into a public service. The RRA remained crippled by the original credibility crisis and the two-years long process of frequency allocation gave rise to doubts about its independence. Subsequent amendments to the Broadcasting Law opened up new avenues for possible political pressures over the RRA, e.g. when nominees of the Parliament and government got a longer term mandate than the nominees of professional and civil society organisations.[1]


The Telecommunications Agency (RATEL) was foreseen by the 2003 Telecommunications Law and started operating in 2005. It defines the conditions for radio frequency spectrum usage, the Radio Frequency Allocation Plan, allocates radio and TV frequencies, and monitors their usage.[1]

Press Council

The Press Council is a self-regulatory body for the print media. It was established at the beginning of 2010, after years of planning and debating its structure, decision-making, sources of finance. It includes representatives of press publishers, professional journalistic organisations, and the state, and it aims to monitor the respect of the 2006 Ethical Code and deal with complaints by individuals and institutions.[1]

See also


  1. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba Jovanka Matic and Larisa Rankovic, "Serbia", EJC Media Landscapes
  2. ^ a b c d e f g h i j k l m n o Elda Brogi, Alina Dobreva, and Pier Luigi Parcu, "Freedom of Media in the Western Balkans", study for the European Parliament's Subcommittee on Human Rights, October 2014, EXPO/B/DROI/2013/16
  3. ^ a b Milivojevic, Snjezana (2012), The First and the Last Report on Corruption and the Media.
  4. ^ a b c d Balkan Human Rights Network (2012), Human Rights Report (Ljudska Prava Izveštaj). Yearbook of the Balkan Human Rights Network Editorial board, 01: 198–209
  5. ^ Surculija, Jelena, Pavlovic, Biljana and Padejski, Durda Jovanovic (2011), Mapping Digital Media: Serbia (PDF). Belgrade: Open Society Foundation.
  6. ^ a b c d e Matic, Jovanka(2012), Serbian Media Scene vs European Standards. Report Based on Council of Europe’s Indicators for Media in a Democracy. ANEM/NUNS/LocalPress/NDNV/CivilRightsDefenders, Stockholm
  7. ^ Matic, Jovanka (2014), Flash Report 3: Serbia. South East European Media Observatory.
  8. ^ Matic, Jovanka (2004). Problems Facing Quality Press Development in Serbia (PDF) In: Spassov, O. (ed) Quality Press in Southeast Europe., Southeast European Media Centre, Sofia, Bulgaria, pp. 254-275.
  9. ^ Marko, Davor (2013), Media Reforms in Turbulent Times: The Role of Media Assistance in the Establishment of Independent Media Institutions in Serbia. Analitika Centre for Social Research.
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