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Meizu

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Meizu

flyme
Type Electronic Technology Manufacturer and Exporter
Industry Consumer electronics
Founded 2003
Founders Jack Wong
Headquarters Zhuhai, Guangdong, China
Area served Worldwide
Products Meizu M8, Meizu M9, Meizu MX, Meizu MX2, Meizu MX3, Meizu MX4
Website .com.meizuen

Meizu Technology Co., Ltd. (Chinese: 魅族科技有限公司, or simply "Meizu" (Chinese: 魅族; pinyin: Mèi Zú)) is a Chinese consumer electronics company based in Zhuhai and one of the top ten smartphone manufacturers in China.

Progress

Established in 2003, Meizu manufactures phones and music players, starting with the M6 Mini Player, and the M3 Music Card, released in March 2007. Meizu expanded into the smartphone market in 2008. The M8 miniOne mobile phone, released in February 2009, was Meizu's debut in the smartphone stage. Two years later, Meizu released the M9. Following that was the MX series, released in 2012. On September 2014 Meizu launched their newest mobile phone, the Meizu MX4. With the Meizu MX4, Meizu is directly targeting their competitors Xiaomi, with the Xiaomi Mi4.[1]

Meizu's business philosophy focuses on developing innovative and user-friendly smartphones for consumers. With more than 2,000 employees and 600 retail stores, the company has built a global presence in Hong Kong, Israel, Russia, Ukraine, France and Italy.

International market

Meizu has set up HK branch in 2011 to explore global market. Future technology which registered in Hong Kong is the company Meizu uses to expand overseas market business. Now Meizu is popular in Russia, Israel, etc. In the first quarter of 2014, Meizu has gained the cooperation with France and Italy. On March 6, 2014, Meizu held MX3 mobile phone product launches in France and announced that it would go on sale officially in France soon.[2] Meizu also tends to enter American market in the third quarter this year. Meizu attended the 2014 CES in Las Vegas and released the Ubuntu powered MX3 on 2014 MWC in Barcelona.[3][4]

Products

M8

Meizu M8 is a touch-controlled, multi-media and internet-enabled smartphone. It is popularly regarded as a Chinese iPhone-like phone due to its similarity to the features, UI, and physical design of the Apple iPhone. The M8 runs a version of Microsoft Windows CE 6 with a modified GUI, similar to that of the iPhone. It was created after the success of Meizu's 2 MP3/MP4 players — the M6 Mini Player and the M3 Music Card. The phone has been delayed several times due to not meeting Chinese cellular phone guidelines. Already it has drawn attention in the US, due to its similarity to iPhone, and also because of its unique features. Originally announced in two versions — an entry-level version with no camera and a standard version — only the standard model was released.

M9

On 1 January 2011, Meizu released the M9 an Android based smartphone across China.[5] M9 was China’s first smartphone with retina display and 1 GHz processor, and had become one of the hottest Android phones in that year.

Meizu MX

On 1 January 2012, Meizu released the MX, a Flyme operating system smartphone in China.[6] A quad-core version of the MX, dubbed as the MX 4-core, which also came with the Flyme OS Android distribution, was announced in 25 June 2012.[7]

The MX is Meizu's first smartphone to be released outside of mainland China. It was launched in Hong Kong and mainland China at the same time. MX consists of 4 cores, which increases the performance by up to 60% compared to dual-core processor phones. It has an 8-megapixel camera with backside illumination to provide people with improved photos and can also record in 1080p for videos.

Specifications

  • Network: GSM/GPRS/EDGE/WCDMA/HSPA+ (upload: 11.5 Mbit/s, Download: 21.6 Mbit/s)
  • CPU: Samsung Exynos 4210 @ 1.4 GHz (The phone will run at 1 GHz when the 'CPU level' is set to 'normal', user has to set to 'High' to get 1.4 GHz)
  • RAM: LPDDR1066 1 GB (Available: ~840 MB, usable (after starting up): ~550 MB)
  • GPU: Mali-400 MP
  • Monitor: 960×640 4.0" ASV display
  • WLAN: Wi-Fi/WAPI (802.11b/g/n) Bluetooth: Bluetooth 2.1 + EDR
  • Battery: 1600 mAh (can not be replaced)
  • Storage: 16 GB (not expandable)
  • Camera: 8 MP with back-illuminated sensor LED and support 1080p video recording (30 FPS)
  • System: Android 4.0.3
  • Others: Support MHL technology

Meizu MX2

In December 2012, Meizu released MX2. It runs on Android 4.1 Jelly Bean and Flyme 2.0. The phone is produced by Foxconn and went on sale in China, Russia, Israel and Hong Kong. It is available with 16, 32 or 64 GB internal storage.

Specifications

  • CPU: MX5S, 1.6 GHz quad-core ARM Cortex-A9,
  • 4.4-inch display with 16:10 screen ratio,
  • 8 MP back and 0.9 MP front camera,
  • 2 GB of RAM and a built-in 1800 mAh battery.

Meizu MX3

The Meizu MX3 was released in October 2013. It features the new Samsung Exynos 5410 (2×4 cores) which is clocked at 1.6 and 1.2 GHz. It is the first smartphone to have 128 GB of internal memory.

Specifications

  • 5.1 inch 1080×1800p screen
  • 8 MP rear camera, 2 MP front camera by Sony.
  • F/2.0 flashlight
  • 2400 mAh battery
  • NFC and HSDPA+
  • Available in 16, 32, 64 and 128 GB.
  • Price: $111

Meizu MX4

Announced on the 2nd September 2014. The Meizu MX4 features a MediaTek MT6595 octo-core, clocked at 2.2 GHz and supports LTE.

Specifications

  • 5.36-inch display (1920 x 1152)
  • CPU: 2.2 GHz MediaTek MT6595 octo-core CPU
  • 2GB RAM
  • 20.7 MP rear camera, 2 M front camera
  • 3100 mAh battery
  • Available in 16, 32 and 64 GB.

Flyme OS

Meizu smartphones in the MX series run a customized version of Android, dubbed Flyme OS. Flyme is developed by Meizu.[8]

Ubuntu OS

Canonical has announced that Meizu are one of two companies planning to launch the first Ubuntu Touch phones. [9]

Management team

Jack Wong, Founder, Chairman, current CEO and Chief Architect: Founded MEIZU in 2003 as an MP3 player company and took MEIZU to a best-known MP3 brand in China within three years. Unexpectedly, he left behind all the success he had achieved and transformed the company to be a mobile phone pioneer in China in 2006 and launched M8, MEIZU’s first-generation smartphone in 2009. He is the navigator of MEIZU, also the soul of every MEIZU product, to which his visionary ideas in designing and profound pursuit of experience are devoted.

Aber Bai, SVP and CEO Assistant: Joined MEIZU in 2003 and as a member of the founding team with extensive experience in R&D and hardware manufacturing. He specializes in antennas and screens and owns a few patents in these areas. He takes charge of the company’s product direction, supply chain, and marketing and sales. Due to his great effort, several MEIZU smartphones were launched and became best-sellers, and MEIZU doubled its revenue for last 3 straight years.

Nan Li, Vice President of Sales & Marketing Center: Joined MEIZU in 2012 to bring the “Connect to MEIZU” concept and expand the company’s mobile Internet business, and launched the latest MEIZU MX2 and MX3 smartphones. Previously, he was the ERP architect of NIS, product manager of Monstar-Lab. He pays close attention to the Internet industry and frequently writes comments on technology.

References

  1. ^ Oizoioi Tech Blog (September 2, 2014). "Meizu MX4 Launch: All MX4 Specs And Facts". Retrieved September 3, 2014. 
  2. ^ Umar Ashraf (March 9, 2014). "Meizu MX3 Launched in France". Retrieved May 5, 2014. 
  3. ^ Bogdan Petrovan (January 6, 2014). "Hands-on with the Meizu MX3 at CES 2014". Retrieved May 5, 2014. 
  4. ^ "MWC 2014 online press pack Ubuntu phones coming to market". Retrieved May 5, 2014. 
  5. ^ Meizu's M9 launch amasses thousands of Jack Wong fans across China (video)
  6. ^ Richard Lai (January 1, 2012). "Meizu MX launches today, lines dotted all over China as usual (updated)". engadget.com. Retrieved 2012-01-06. 
  7. ^ Richard Lai (June 25, 2012). "Meizu MX 4-core and Flyme OS 1.0 formally announced, available on June 30th". engadget.com. Retrieved 2012-06-25. 
  8. ^ Meizu. "Meizu Flyme OS". flyme.cn. Retrieved 2014-11-09. 
  9. ^ Ubuntu Press Release (February 1, 2014). "Ubuntu Phones Coming to Market". ubuntu.com. Retrieved 2014-11-09. 

External links

  • Official website
  • Meizu Official Hong Kong Website
  • Meizu International Fan Community
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