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NASA has hosted many events for its social media enthusiasts called NASA Socials (formerly NASA Tweetups). These events are targeted at the social media followers of NASA through platforms such as Twitter, Facebook, Google Plus, Instagram, and more. They provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach requirements of NASA as laid out in the National Aeronautics and Space Act.[1] NASA re-branded these events as "Socials" in March 2012 as it expanded participation to services beyond just Twitter.[2][3][4]
To date, 8 NASA field centers and NASA HQ have hosted tweetup events. All NASA field centers except Marshall Space Flight Center have hosted tweetup/social events. There were 5 NASA Tweetups in 2009, 10 in 2010, 16 in 2011, 21 in 2012, and 22 in 2013. In August 2011, over 2,000 participants had been part of official NASA Tweetups.[5] By July 2014, that number had swelled to over 6,000 total participants in over 5 years of NASA Social programs.[6] Many NASA Social events are at least partially broadcast on NASA TV and UStream. NASA socials are at NASA facilities, while other tweetups are at many other locations, including the National Air and Space Museum and the Newseum. The length of tweetups range from a few hours to much longer, such as the STS-133 launch tweetup, which was a week long – the only one of its kind.
The first NASA Tweetup was held at the Jet Propulsion Laboratory in Pasadena, California, in January 2009. During this event, guests were given exclusive tours and access to JPL scientists and engineers.[7]|
NASA, in an attempt to measure the impact of tweetups, tracked 10,665 tweets originating from 150 participants in the Juno Tweetup as well as the subsequent retweets and found 29.9 million potential impressions.[8][9]
Speakers at NASA tweetup/social events have included NASA engineers, scientists, executives and well over 80 NASA astronauts. Notable speakers include NASA Administrator Charles Bolden, SpaceX President Gwynne Shotwell, Senator and astronaut John Glenn, Bill Nye, and final Space Shuttle crew members Sandy Magnus and Chris Ferguson.
While the majority of participants in NASA tweetups/socials have been space enthusiasts, there have also been many "celebrity" participants, including Neil deGrasse Tyson, LeVar Burton, Trey Ratcliff, Robert Scoble, Bill Prady, Kevin Clash, Miles O'Brien, Seth Green, will.i.am, and many others.
Participants are chosen randomly from submitted applications[10][11] from an open application process on the web. For the STS-135 Tweetup, 150 were chosen from over 5500 applications.[12][13]
participants are randomly selected from those who sign up on the Web
@stephen4x No.Selection is random. Don't know bios until after. But lots of new media follow us. Media credentials http://go.nasa.gov/lswx9c —@NASATweetup, https://twitter.com/#!/NASASocial/status/81539956316704768
We know it's hard to be 1 of the people not selected for #NASATweetup. Knowing we'll disappoint 5,200 people isn't easy either :(. —@NASATweetup, https://twitter.com/#!/NASASocial/status/79303160388272129
If it seems a lot are "not selected" for #NASATweetup it's true: 5,200 vs 150 selected & 150 #NASAwaitup. Wish we could invite all! —@NASATweetup, https://twitter.com/#!/NASASocial/status/79287192186392576
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