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Nasugbu, Batangas


Nasugbu, Batangas

Boundary between Alfonso, Cavite and Nasugbu, Batangas
Boundary between Alfonso, Cavite and Nasugbu, Batangas
Official seal of Nasugbu
Nasugbu is located in Philippines
Location within the Philippines
Region CALABARZON (Region IV-A)
District 1st District
Founded January 31, 1947
Barangays 43
 • Mayor Rosario "Charito" Apacible
 • Total 278.51 km2 (107.53 sq mi)
Population (2010)[3]
 • Total 122,483
 • Density 440/km2 (1,100/sq mi)
Demonym(s) Nasugbueño
Time zone PST (UTC+8)
Income class 1st class

Nasugbu is a first class municipality in the province of Batangas, Philippines. According to the 2010 census, it has a population of 122,483 people.[3]

Several bus services provide transportation to and from Nasugbu. Jeepneys from Tagaytay City also enter and leave the town at a scheduled time. Within the town, tricycles are the main mode of transport.

The local government is pushing for the cityhood of the town, which would pave the way to make it more industrialised and developed.

During the summer season, resorts in Nasugbu are a shooting location for comedy programs of GMA-7.


  • Name 1
  • Geography 2
    • Topography 2.1
    • Barangays 2.2
    • Climate 2.3
  • Demographics 3
  • Economy 4
  • Education 5
  • Cultural and Historical Significance 6
    • Archeological Significance 6.1
      • The Nasugbu Cow 6.1.1
      • The San Diego Ship Wreck 6.1.2
  • Special tourism zone 7
  • Local government 8
  • References 9
  • External links 10


According to legend, a group of Spanish soldiers was allowed by their commander to go on a sightseeing tour of the friendlier villages on the western coast of Batangas. The group came upon a native couple cooking rice in a palayok (clay pot), the lid of which rattled over the steaming rice. In Spanish, the group leader asked the woman: "¿Cómo se llama este pueblo?" ("What is this place called?") The woman, who knew no Spanish, thought that the stranger was asking about her pot of rice. "Nasubo na po iyan, eh, kaya ganyan" ("The rice is boiling; that is why it is like that,") she replied. The Spaniard repeated the word "nasubo" and nodding his head towards his companions, introduced the word to them. The village henceforth began to be called by that name. Although no historical documents can support this legend, it is the most common story one hears when asking how the town got its name.


An example of the topography of Nasugbu. The Municipality of Nasugbu is characterised by rolling hills, wide plains, and well-watered farms.


Nasugbu is bounded on the north by the municipalities of Maragondon, Magallanes and Alfonso in the province of Cavite; on the east by the Batangas municipalities of Laurel, Calaca and Balayan; on the south by the Batangas municipalities of Lian and Tuy; and on the west by the South China Sea. It is the largest town in western Batangas with a land area of 276.33 km².

Entering the town proper via the national highway, one passes fields of sugar cane, corn and rice fields, hills and mountains. The terrain slopes downwards to the South China Sea. Because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn, vegetables, coconut, fruits) and aquaculture are Nasugbu's main industries.

Travel distance from Metro Manila is about 102 kilometres (63 mi) via Tagaytay City. From Batangas City (the provincial capitol), its distance covers about 70 kilometres (43 mi).


Nasugbu is politically subdivided into 42 barangays. All of the barangays are classified as rural with the exception of Barangays 2, 3, 5 and 11 in the poblacion.[4]

  • Aga
  • Balaytigue
  • Banilad
  • Barangay 1 (Pob.)
  • Barangay 2 (Pob.)
  • Barangay 3 (Pob.)
  • Barangay 4 (Pob.)
  • Barangay 5 (Pob.)
  • Barangay 6 (Pob.)
  • Barangay 7 (Pob.)
  • Barangay 8 (Pob.)
  • Barangay 9 (Pob.)
  • Barangay 10 (Pob.)
  • Barangay 11 (Pob.)
  • Barangay 12 (Pob.)
  • Bilaran
  • Bucana
  • Bulihan
  • Bunducan
  • Butucan
  • Calayo
  • Catandaan
  • Kaylaway
  • Kayrilaw
  • Cogunan
  • Dayap
  • Latag
  • Looc
  • Lumbangan
  • Malapad Na Bato
  • Mataas Na Pulo
  • Maugat
  • Munting Indang
  • Natipuan
  • Pantalan
  • Papaya
  • Putat
  • Reparo
  • Talangan
  • Tumalim
  • Utod
  • Wawa


The climate of Nasugbu falls under the first type of classification, Type I, characterized by two pronounced seasons: Dry season from November to April and wet season for the rest of the year. The annual average temperature in the municipality is 27.3 °C (81.1 °F). January is the coolest month having an average temperature of 25.8 °C (78.4 °F), while April is the warmest month registering an average temperature of 29 °C (84 °F).


Most of the people in Nasugbu are Tagalogs. In recent years, there's been a noticeable increase of Visayans in Barangay Wawa and other barangays. The main language spoken is Tagalog, and a significant number now speaks Cebuano. Due to the historic relevance of the town, a small number of families speak Spanish. Many among the educated class speak English.

A great majority of Nasugbugueños are Catholics. Although there is a legislated separation of church and state in the Philippines, the town fiesta on December 3 is a holiday. Nasugbu is also one of the most important centres of the Roman Catholic Church in the Archdiocese of Lipa. Though officially called Vicariate I, it is sometimes called the Vicariate of San Francisco Xavier in honour of the town's patron saint. Some barangays have their own respective patron saints and celebrate a feast day other than that of St. Francis Xavier's. It is to be noted that San Lorenzo Ruiz is now also a patron saint of Nasugbu. The minority belong to other minor religions like the indigenous Iglesia ni Cristo, The Church of Jesus Christ of Latter-day Saints Born Again and UCCP.


An example of the locomotive used by the Central Azucarera Don Pedro during their early days. CADP is one of the largest sugar mills in the Philippines.

By virtue of Presidential Decree 1520, former president Ferdinand Marcos declared some areas of the municipality as a potential tourism area. Thenceforth Nasugbu had a tourism industry known primarily for its beaches. Before Boracay and other places became fashionable, Nasugbu was one of the traditional destinations tourists headed during Holy Week and other holidays. Its proximity to Manila still makes it a popular and practical choice.

Some economic highlights are the development of Nasugbu's agro-industrial industry (feed mills, meat processing and poultry-growing) by building more farm-to-market roads. The loal government is encouraging investors, particularly computer companies, to build a technological park. Aside from the technopark, there are plans to develop the Wawa fishing port as an ecotourism center, which would be patterned after Pier 39 in San Francisco.

While the government wants to turn Nasugbu into a viable investment area, they also wish to preserve the town's natural environment. Hiking in the mountains and virgin forests around Nasugbu is popular. One particular spot, Karakawa, is a series of multi-tiered naturally formed rock pools hewn out of the mountain. The smallest pool is about the size of a jacuzzi while the biggest measures about 25 square meters. The pools are more than 6 meters deep, and one can catch fish in the pools.

At the moment, because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn, vegetables, coconut, fruits) and aquaculture are Nasugbu’s main industries. It is home to the Central Azucarera Don Pedro, one of the country's largest sugar producers.

Being home to one of the largest sugar milling companies of the country, the production of sweets is a significant portion of the local economy. Nasugbu is the only town in Luzon which hosts a bibingkahan (rice cake area) in its public market. There are at least 10 kinds of rice cakes that are found only in Nasugbu, in addition to the varieties that could be found elsewhere in the country. Many Nasugbugueños, even those who do not do much cooking, take pride in making a variety of sweets such as sweetened yam, sweetened coconut and similar products.


The primary place for tertiary higher learning is the Western part of Batangas.

Nasugbu West Central School is the largest elementary school in the Southern Tagalog region. Other elementary schools in the town proper include Lourderette School, Pedagogia, St. Paul's and Creative Dreams School. Most barrios (or barangays, as they are now called) have their own grade schools, and some in recent years also have high schools, as in Bilaran and Kaylaway.

Nasugbu Institute, founded in 1932, is a private high school that has prided itself in producing some of the town's more successful natives. Nasugbu also hosts the high school campus of the Batangas State University, known locally as the Apolinario R. Apacible School of Fisheries (or simply "Fisheries"). It was formerly a fishery school with courses including Fish Culture, Fish Capture, and Fish Preservation, but was later attached to the Batangas State University. Presently, aside from Fishery courses, the school also offers other courses like Nutrition and Dietetics, Nursing, Education and Tourism. Other relatively new high schools are Nasugbu Christian Faith Academy, Adelaido A. Bayot Memorial School and the RB Cordero Academy. Other schools in Nasugbu include Nasugbu East Central School, Nasugbu West Central School, Nicolites Montessori School, Pantalan Elementary School and Bilaran Elementary School and many others.

Despite improvements of the town's education system, the proximity to Manila makes well-off families send their children to the metropolis for college.

The town is home to the Nasugbu Auditorium, where many cultural activities regularly are held. It is the town's primary theatre and showcases not only plays but also concerts of popular artists and bands.

Cultural and Historical Significance

The romanesque façade of the new Parish Church in J. P. Laurel Street.
St. Francis Xavier and St. Lorenzo Ruiz, the two patrons of the Town.

Nasugbu has always been a humble town with no historical document recounting its foundation. The earliest written date to the founding by the Jesuits of the Parish of St. Francis Xavier in 1852.

It never became a commercial centre since the town of Balayan was just very near, and the Chinese had long established it as a trade route. Neither did it become a religious centre like Lipa nor a centre of governance like Tanauan. Little was written about the area until the time of the revolution.

The first historical account about this humble town was when a native tribesman, known only as Matienza, led his fellow Nasugbugueños, together with some natives from the nearby Lian, in revolt against a large land grant to the Roxases. However, victory was not on their side. This happened in the end of the 19th century.

Nasugbu was not as much irrigated as the fields of nearby towns, making it one of the towns that suffered much when the town of Lipa was besieged on 18 June 1896. Ten days later the effects for the people of Nasugbu were so dire that the Gobernadorcillo authorised taking 1000 pesos from the treasury of Lipa to provide a rice subsidy for the Nasugbugueños.

When the revolution officially started in Batangas in September 1896, an organised revolt also broke out in the town of Nasugbu, together with the towns of Balayan, Lian, Talisay and Lemery seven weeks later. The Revolt of Nasugbu was led by Luciano San Miguel and was one of the largest revolts in the province. However, on 12 December 1896, San Miguel unknowingly led his men into a trap, and Nasugbu suffered the greatest number of casualties in the revolution.

In September 1898, the town of Cauit (Cavite) declared independence from Spanish rule. This made the life of the Caviteños more tumultuous than before. Due to this, the people of the nearby town of Alfonso invaded the Roxas estate and started to harass the tenants there. Although the municipal officials of Nasugbu responded quickly and complained to their counterparts in Cavite, the citizens were already defying authority.

During times of war, Batangas was administered by the Governor General and the right of habeas corpus was suspended, resulting in more casualties.

Archeological Significance

The Nasugbu Cow

The Dark Age of Nasugbu was compensated by a great archaeological discovery. According to the National Museum of the Philippines, a group of scientists found a wooden cow a year before the Second World War. Knowing that it was of great significance to the history of the country, the cow was immediately handed over the National Museum, but it did not survive the destruction of the war. However, a year after the war, a new archaeological artifact was excavated in the nearby town of Calatagan, which in turn became the most important prehistoric artifact of the country.

The San Diego Ship Wreck

Nasugbu's greatest contribution to the archaeological world is the San Diego Ship Wreck, discovered by a group of scientists in 1991 with the cooperation of the governments of France, the United States and the Philippines.

In his book, Los Succesos de las Islas Filipinas, Fr. Antonio de Morga wrote that being the Admiral of the Islands, he tried to defend the country from Dutch soldiers, who was then under the leadership of Admiral Oliver Van Noort. but since de Morga had very little experience in warfare, he led the San Diego to sink somewhere south of Manila Bay. It was the first ever recorded battle between two European powers in Asian waters.

This eventful sinking of the San Diego happened at the dawn of 14 December 1600. Although the fight resulted in a draw, the news of the sinking reached every main city of the Old World. According to the chronicles, the ship contained so much food and battle gear that there was no room for people that would operate them.

De Morga, however, failed to give the exact location of the wreck. The ship remained sunk in Nasugbu waters for almost 500 years until its 1991 discovery. To date, it remains the country's most important submarine archaeological finding. From it, the National Museum of the Filipino People was able to collect about 5000 artifacts representing a time capsule of Asia, Europe and the Americas.

The artifacts include Asian jars and ceramics from Vietnam and China, weaponry from Japan (like sabres) and Portugal (like cannons and gilded articles believed to come from Iberoamerica. According also to the National Museum, the wreckage contained some of the world's best preserved astrolabes.

The artifacts were also exhibited in France in 1995 and Germany in 1996, returning to Manila for the celebration of the centennial of Philippine independence in 1998. Today, the San Diego collection remains the most extensive collection in the National Museum, occupying a large portion of the building's first floor and the whole second floor.

Nasugbu is the site of the first recorded naval battle between European troops in Southeast Asia — at Fortune Island to the west of the town.

Special tourism zone

Punta Fuego sunset

On August 3, 2007, by Executive Order 647, President Gloria Macapagal-Arroyo declared Nasugbu, famous for its white sand beach resorts, a special tourism zone, mandating the formation of a private sector-led "Nasugbu eminent persons group" to oversee development. The Nasugbu Special Tourism Zone will cover areas included in the Nasugbu Tourism Development Plan prepared by the municipal government and validated by the Philippine Tourism Authority (PTA). SM Investments Corp. (SMIC) plans to construct a 59 km² resort, the Hamilo Coast, at the NSTZ. SMIC will also establish a ferry service from the Manila Bay terminal of the SM Central Business Park in the Mall of Asia to Hamilo Coast, due to be operational by 2008.[5] Also included in the tourism zone are Punta Fuego and Mounts Palay-Palay–Mataas-na-Gulod Protected Landscape where Mount Pico de Loro is located.

Local government

Municipal Hall of Nasugbu

Last May 2013 elections Rosario Apacible won the mayoralty seat.

Current officials as of 2013 elections:[1]

  • Mayor: Rosario M. Apacible
  • Vice Mayor: Larry D. Albanio
  • Sangguniang Bayan:
    • Antonio Barcelon
    • Mildred Belo-Sanchez
    • Willy Limboc
    • Ayen Chuidian
    • Cindy Panganiban-Chua
    • Mon Baylosis
    • Roderick Cabral
    • Dionisio Botobara


  1. ^ a b "Official City/Municipal 2013 Election Results". Intramuros, Manila, Philippines: Commission on Elections (COMELEC). 11 September 2013. Retrieved 11 November 2013. 
  2. ^ "Province: BATANGAS". PSGC Interactive. Makati City, Philippines: National Statistical Coordination Board. Retrieved 11 November 2013. 
  3. ^ a b c "Total Population by Province, City, Municipality and Barangay: as of May 1, 2010" (PDF). 2010 Census of Population and Housing. National Statistics Office. Retrieved 11 November 2013. 
  4. ^ "Nasugbu, Batangas". Philippine Standard Geographic Code. National Statistical Coordination Board. Retrieved 29 April 2012. 
  5. ^, Arroyo declares Nasugbu a special tourism zone

External links

  • Philippine Census Information
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