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New Wimbledon Theatre

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Title: New Wimbledon Theatre  
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Subject: First Family Entertainment, Wimbledon, London, Ambassador Theatre Group, Phoenix Theatre (London), John Barrowman
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New Wimbledon Theatre

New Wimbledon Theatre
Wimbledon Theatre
New Wimbledon Theatre
Address 93 The Broadway
Wimbledon, London
Owner Ambassador Theatre Group
Designation Grade II listed
Type Proscenium arch
Capacity 1670 seats on 3 levels (main house)[1]
80 seats (studio)
Production Touring productions
Opened 1910
Architect Cecil Massey and Roy Young
New Wimbledon Theatre website at Ambassador Theatre Group

The New Wimbledon Theatre is situated on The Broadway, Wimbledon, London, in the London Borough of Merton. It is a Grade II listed Edwardian theatre built by the theatre lover and entrepreneur, J B Mulholland.[1] Built on the site of a large house with spacious grounds, the theatre was designed by Cecil Aubrey Massey and Roy Young (possibly following a 1908 design by Frank H Jones).[1] It seems to have been the only British theatre to have included a Victorian-style Turkish bath in the basement.[2] The theatre opened on 26 December 1910 with the pantomime Jack and Jill.

The theatre was very popular between the wars, with Gracie Fields, Sybil Thorndike, Ivor Novello, Markova and Noël Coward all performing there. Lionel Bart's Oliver! received its world premiere at the theatre in 1960 before transferring to the West End's New Theatre. The theatre also hosted the world premiere of Half A Sixpence starring Tommy Steele in 1963 prior to the West End.

With several refurbishments, most notably in 1991 and 1998, the theatre retains its baroque and Adamesque internal features. The golden statue atop the dome is Laetitia, the Roman Goddess of Gaiety (although many refer to her as the theatre's "angel") and was an original fixture back in 1910. Laetitia is holding a laurel crown as a symbol of celebration. The statue was removed in World War II as it was thought to be a direction finding device for German bombers, and replaced in 1991.

The theatre is close to Wimbledon rail, tube and tramlink station, and a ten-minute walk from South Wimbledon tube station.


  • Venue statistics 1
  • New Wimbledon Studio 2
  • Recent history 3
    • Television usage 3.1
    • Notable productions 3.2
  • References 4
  • External links 5

Venue statistics

The theatre has approximately 1,670 seats across three levels, making it the eighth largest theatre in London following the Royal Opera House, Covent Garden, the English National Opera's London Coliseum and the major musical venues the London Palladium, Apollo Victoria, Drury Lane, Dominion and Lyceum.

New Wimbledon Studio

The main auditorium is adjoined by the smaller black box space of the New Wimbledon Studio, a flexible space seating up to 80 people. It is often home to small drama and comedy productions, often prior to West End or Edinburgh Festival runs each summer. Up From Paradise, the only musical written by Arthur Miller, directed by Patrick Kennedy received its London premiere at the Studio in July 2014 following a successful year of musical programming.[3]

Recent history

Until 2001, the theatre was owned and operated by the Wimbledon Civic Theatre Trust, on behalf of the London Borough of Merton, who still own the freehold of the building. The trust was responsible for overseeing a multi-million pound refurbishment in the late 1990s, incorporating a brand new backstage area, fly tower and a complete re-seating of the orchestra stalls as well as redecoration of the interior. During this period, the theatre was closed for an entire year.

The venue fell into severe financial difficulties in 2003 and was forced to close. Following lengthy talks between leading producers, local councillors and companies, in autumn 2003 a deal was agreed for the theatre to be managed by the Ambassador Theatre Group (ATG).[4]

Following a name change to the New Wimbledon Theatre, the venue reopened in February 2004 with Matthew Bourne's production of The Nutcracker, with major productions in 2004 and 2005 including Saturday Night Fever, Blood Brothers, Footloose, Jesus Christ Superstar, Fame, Jekyll & Hyde and the London revival of Andrew Lloyd Webber's Cats.

The theatre has since played host to a large variety of touring productions, plus the UK launch of Josef Weinberger's UK collection of Disney musicals available to amateur companies throughout the British Isles.

The New Wimbledon has seen the launch of a new UK pantomime company, First Family Entertainment, a collaboration between Howard Panter of ATG and David Ian of Live Nation Theatrical. The company produced eight pantos across the UK in 2005-6, with their flagship production being Cinderella at New Wimbledon, starring Susan Hampshire, Richard Wilson, John Barrowman, Naomi Wilkinson, Peter Duncan and Tim Vine. In 2006, First Family presented the premiere of Peter Pan starring Happy Days' Henry Winkler, Bobby Davro and Sarah-Jane Honeywell.

In 2010 the national tour of Spamalot, the musical based on the film Monty Python and the Holy Grail, opened at the New Wimbledon.

Television usage

The venue is frequently hired out for television production, with many television series having been shot at the location, including The Bill, The IT Crowd, De-Lovely, Little Britain, Extras (the Aladdin pantomime episode with Les Dennis) and We Are Most Amused, a comedy gala performance to celebrate the 60th birthday of HRH The Prince of Wales, in aid of The Prince's Trust.

Notably, the venue was the home of annual televised Christmas pantomime, including:

Notable productions

Touring shows that have visited Wimbledon include:
Cats, Blood Brothers, Saturday Night Fever, Carousel, Footloose - The Musical, Grease, Anything Goes, Matthew Bourne's Swan Lake, Our House, Buddy - The Buddy Holly Story, Carousel, Tap Dogs, Taboo, Flashdance - The Musical, Annie, Annie Get Your Gun, The Rat Pack - Live from Las Vegas, Dancing in the Streets, Sister Act, An Inspector Calls, Les Misérables - starring Alexander Maclachlan


  1. ^ a b c "New Wimbledon Theatre", The Theatres Trust. Retrieved 2012-12-04.
  2. ^ "Victorian Turkish Baths", London: Wimbledon Theatre. Retrieved 2013-07-12.
  3. ^
  4. ^ "Tories furious at theatre proposal", Wimbledon Guardian, July 20, 2003. Retrieved 2012-12-04.

External links

  • Wimbledon Civic Theatre Trust Website
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