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Project AWARE

Project AWARE
Logo: a hammerhead shark, a diver and the words
Motto Protecting Our Ocean Planet – One Dive at a Time
Formation 1989
Type NGO
Legal status not for profit incorporation in Australia, UK and USA
Region served
Dr. Drew Richardson
Executive Director
Alex Earl[1]
Affiliations PADI
6 at Project Aware Americas. Other offices unknown

Project AWARE is a registered scuba divers. Its currently stated focus is on two issues: "sharks in peril" and marine debris, and it is active in 180 countries.[2]


  • Background 1
  • Activities 2
  • BBB Rating 3
  • References 4
  • External links 5


The Project AWARE Foundation was established in 1989 by the

  • Project AWARE Foundation website

External links

  1. ^ "Alex Earl Executive Director, Project AWARE Foundation, Protecting Our Ocean Planet - One Dive At A Time". LinkedIn. Retrieved 5 November 2012. 
  2. ^
  3. ^
  4. ^ Cater, C; Cater, E. (2001). Marine environments In: Weaver, DB. The Encyclopedia of Ecotourism. p. 271.  
  5. ^ Townsend, Claudia (2008). Dive tourism, sustainable tourism and social responsibility: A growing agenda. In: Brian Garrod, Stefan Gössling (eds.) New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. p. 140.  
  6. ^ a b
  7. ^
  8. ^
  9. ^
  10. ^ staff (25 January 2008). "Reef Check Partners With Project AWARE Foundation".  
  11. ^ staff. "Marine debris". Project AWARE. Retrieved 2014-03-18. 
  12. ^ staff (19 September 2003). "Divers in river rubbish clear-up".  
  13. ^ staff (15 September 2011). "Eugene Skin Divers Supply dives against debris".  
  14. ^ a b http://www.projectaware.orgs/default/files/A%20Year%20in%20Review%202014_A4.pdf
  15. ^ http://www.projectaware.orgs/default/files/100%25%20AWARE%20Partner%20Agreement%20English.pdf
  16. ^


In 2013, the Project Aware Foundation was given a rating of "standards not met," by the Better Business Bureau's Wise Giving Alliance, due to the low percentage of revenues spent on direct program expenses, as opposed to administrative spending. The Wise Giving Alliance report also noted a lack of budget oversight and a lack of detailed expense reporting.[16]

BBB Rating

Project AWARE's current activities include the giving of several grants, and a major focus on educational, motivational, and promotional work.[14] These activities include maintaining a Facebook page, maintaining a debris clean-up map, providing promotional materials to volunteer organizers of local debris clean-up events, promoting letter-writing campaigns, and joining environmental NGO networks in order to give collective support to member organizations' lobbying efforts.[14] They also give awards to PADI dive shops, often in exchange for fundraising commitments and energy saving measures, such as the 100% AWARE campaign which is awarded to dive shops who pledge to donate $10 for each student they certify through PADI, or a $250 per month flat rate.[15]

In 2011, the organization announced a new focus on the removal of marine debris, encouraging volunteer divers from around the world to actively remove trash from waterways.[11][12][13]

Project AWARE, according to its annual reports, has "mobilized" volunteer efforts,[6] such as beach and reef cleaning,[7][8] coral monitoring,[9] and "Donate as You Dive" campaigns. The organization collects data from volunteers who monitor coral health, and encourages the public to pressure governments for greater action on preservation and conservation efforts through letter writing campaigns.[6] In 2008, Project Aware began working with Reef Check, sharing data about coral reef health.[10]



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