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Article Id: WHEBN0000898401
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Title: RTMark  
Author: World Heritage Encyclopedia
Language: English
Subject: Culture jamming, Jacques Servin, Anti-corporate activism, Anti-consumerism, The Yes Men
Collection: American Artist Groups and Collectives, Anti-Corporate Activism, Pranksters
Publisher: World Heritage Encyclopedia


RTMark is an anti-consumerist activist collective, which subverts the "Corporate Shield" that protects American corporations. The name is derived from "Registered Trademark".

RTMark is itself a registered corporation which brings together activists who plan projects with donors who fund them. It thus operates outside the laws governing human individuals, and benefits from the much looser laws governing corporations.

RTMark claimed as its first prank the "Barbie and G.I. Joe toys were swapped, and the toys then returned to the store (1993). The first prank documentable as being truly RTMark-sponsored was the SimCopter "hack" (1996), carried out by founding member Jacques Servin.

Other RTMark stunts were (a faked campaign Website for voteauction.[1] They were also involved in the toywar.

See also


  1. ^ "Bush Shows How Not to Handle the Internet, Experts Say".  
  • Baumgärtel, Tilman (2001). 2.0 - New Materials towards Net art. Nürnberg: Verlag für Moderne Kunst Nürnberg. pp. 106–113.  

External links

  • Official website
  • Barbie Liberation Organization
  • SimCopter hack
  • ®™ark at the Video Data Bank

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