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Rosie the Riveter

Cover of the published music to the 1942 song

Rosie the Riveter is a cultural icon of the United States, representing the American women who worked in factories and shipyards during World War II, many of whom produced munitions and war supplies.[1][2] These women sometimes took entirely new jobs replacing the male workers who were in the military. Rosie the Riveter is commonly used as a symbol of feminism and women's economic power.[3] Use of similar images of women war workers appeared in other countries such as Britain and Australia. Images of women workers were widespread in the media as government posters and commercial advertising was heavily used by the government to encourage women to volunteer for wartime service in factories.[4]


  • History 1
    • Women in the war-time workforce 1.1
    • The Song 1.2
  • Consequences and post-war 2
  • Homages 3
  • Recognition 4
  • Images 5
    • Westinghouse poster 5.1
    • Saturday Evening Post 5.2
  • See also 6
  • References 7
    • Sources 7.1
  • External links 8


Women in the war-time workforce

Women workers in the ordnance shops of Midvale Steel and Ordnance Company in Nicetown, Pennsylvania during World War I
A "Rosie" working on the A-31 Vengeance bomber in Nashville, Tennessee (1943)
A woman operating a turret lathe (1942)

Because world wars were total wars which required governments to utilize their entire populations for the purpose of defeating their enemies, millions of women were encouraged to work in industry and take over jobs previously done by men. During World War I women across the United States were employed in jobs previously done by men. World War II was similar to World War I in that massive conscription of men led to a shortage of available workers and therefore a demand for labor which could only be fully filled by employing women.

Nearly 19 million women held jobs during World War II. Many of these women had already been working. Only three million new female workers entered the workforce during the time of the war.[5] Although most women took on male dominated trades during World War II, they were expected to return to their everyday housework once men returned from the war. Government campaigns targeting women were addressed solely at housewives, likely because already-employed women would move to the higher-paid "essential" jobs on their own.[6] perhaps because it was assumed that most would be housewives.[7] One government advertisement asked women: "Can you use an electric mixer? If so, you can learn to operate a drill."[8]:160 Propaganda was also directed at their husbands, many of whom were unwilling to support such jobs.[9] Most women opted to do this. In 1944, when victory seemed assured for the United States, government-sponsored propaganda changed by urging women back to working in the home. Later, many women returned to traditional work such as clerical or administration positions, despite their reluctance to re-enter the lower-paying fields.[10] However, some of these women continued working in the factories. The overall percentage of women working fell from 36% to 28% in 1947.[11]

The Song

The term "Rosie the Riveter" was first used in 1942 in a song of the same name written by Redd Evans and John Jacob Loeb. The song was recorded by numerous artists, including the popular big band leader Kay Kyser, and it became a national hit.[12] The song portrays "Rosie" as a tireless assembly line worker, who earned a "Production E" doing her part to help the American war effort.[13] The name is said to be a nickname for Rosie Bonavita who was working for Convair in San Diego, California.[14][15][16] The idea of Rosie resembled Veronica Foster, a real person who in 1941 was Canada's poster girl for women in the war effort in "Ronnie, the Bren Gun Girl."[17]

A man and woman riveting team working on the cockpit shell of a C-47 aircraft at the plant of North American Aviation (1942)

The individual who was the inspiration for the song was Rosalind P. Walter, who "came from old money and worked on the night shift building the F4U Corsair fighter." Later in life Walter was a philanthropist, a board member of the WNET public television station in New York and an early and long-time supporter of the Charlie Rose interview show.[18]

Rosie the Riveter became most closely associated with another real woman, Rose Will Monroe, who was born in Pulaski County, Kentucky[19][20][21] in 1920 and moved to Michigan during World War II. She worked as a riveter at the Willow Run Aircraft Factory in Ypsilanti, Michigan, building B-24 bombers for the U.S. Army Air Forces. Monroe was asked to star in a promotional film about the war effort at home. The song "Rosie the Riveter" was popular at the time,[2] and Monroe happened to best fit the description of the worker depicted in the song.[22] "Rosie" went on to become perhaps the most widely recognized icon of that era. The films and posters she appeared in were used to encourage women to go to work in support of the war effort. At the age of 50, Monroe realized her dream of flying when she obtained a pilot's license. In 1978, she crashed in her small propeller plane when the engine failed during takeoff. The accident resulted in the loss of one kidney and the sight in her left eye, and ended her flying career. She died from kidney failure on May 31, 1997, in Clarksville, Indiana where she was a resident, at the age of 77.[12]

Brazing at the Gary Tubular Steel Plant

A drama film, Rosie the Riveter, was released in 1944, borrowing from the Rosie theme.

Consequences and post-war

According to the Encyclopedia of American Economic History, "Rosie the Riveter" inspired a social movement that increased the number of working American women from 12 million to 20 million by 1944, a 57% increase from 1940. By 1944 only 1.7 million unmarried men between the ages of 20 and 34 worked in the defense industry, while 4.1 million unmarried women between those ages did so.[23] Although the image of "Rosie the Riveter" reflected the industrial work of welders and riveters during World War II, the majority of working women filled non-factory positions in every sector of the economy. What unified the experiences of these women was that they proved to themselves (and the country) that they could do a "man's job" and could do it well.[24] In 1942, just between the months of January and July, the estimates of the proportion of jobs that would be "acceptable" for women was raised by employers from 29 to 85%. African American women were some of those most affected by the need for women workers. It has been said that it was the process of whites working along blacks during the time that encouraged a breaking down of social barriers and a healthy recognition of diversity.[24] African-Americans were able to lay the groundwork for the postwar civil rights revolution by equating segregation with Nazi white supremacist ideology.[24]

Women at work on bomber, Douglas Aircraft Company, Long Beach, California (1942)

Women quickly responded to Rosie the Riveter, who convinced them that they had a patriotic duty to enter the workforce. Some claim that she forever opened the work force for women, but others dispute that point, noting that many women were discharged after the war and their jobs were given to returning servicemen.[25] These critics claim that when peace returned, few women returned to their wartime positions and instead resumed domestic vocations or transferred into sex-typed occupations such as clerical and service work.[26] For some, World War II represented a major turning point for women as they eagerly supported the war effort, while other historians emphasize that the changes were temporary and that immediately after the war was over, women were expected to return to traditional roles of wives and mothers, and finally, a third group has emphasized how the long-range significance of the changes brought about by the war provided the foundation for the contemporary woman's movement.[27] Leila J. Rupp in her study of World War II wrote "For the first time, the working woman dominated the public image. Women were riveting housewives in slacks, not mother, domestic beings, or civilizers."[28]

After the war, the "Rosies" and the generations that followed them knew that working in the factories was in fact a possibility for women, even though they did not reenter the job market in such large proportions again until the 1970s. By that time factory employment was in decline all over the country.


A "Wendy the Welder" at the Richmond Shipyards

According to Penny Colman's Rosie the Riveter, there was also, very briefly, a "Wendy the Welder" based on Janet Doyle, a worker at the Kaiser Richmond Liberty Shipyards in California.[29]

In the 1960s, Hollywood actress Jane Withers gained fame as "Josephine the Plumber", a character in a long-running and popular series of television commercials for "Comet" cleansing powder that lasted into the 1970s. This character was based on the original "Rosie" character.[30]

One of Carnival Cruise Line's ships, the Carnival Valor, has a restaurant located on the lido deck named Rosie's Restaurant. The restaurant is a tribute to mostly Rosie, but also contains artwork depicting other war-related manufacturing and labor.

The 2013 picture book Rosie Revere, Engineer by Andrea Beaty, features Rosie as "Great Great Aunt Rose" who "Worked building aeroplanes a long time ago". She inspires Rosie Revere, the young subject of the book, to continue striving to be a great engineer despite early failures. Rose is shown wielding a walking stick made from riveted aircraft aluminum.[31]

Singer Beyoncé Knowles paid tribute to Rosie in July 2014, dressing as the icon and posing in front of a "We Can Do It!" sign identical to the original one often mistaken as part of the Rosie campaign. It garnered over 1.15 million likes, but sparked minor controversy when newspaper The Guardian criticized it.[32]

Other recent cultural references include a character called "Rosie" in the video game BioShock, armed with a rivet gun. There is a DC Comics character called Rosie The Riveter, who wields a rivet gun as a weapon (and first appeared in Green Lantern vol. 2 No. 176 (May 1984). In the video game Fallout 3 there are billboards featuring "Rosies" assembling atom bombs while drinking Nuka-Cola.


Assembling a wing section, Fort Worth, Texas, October 1942

The Life and Times of Rosie the Riveter by Connie Field is a 65-minute documentary from 1980 that tells the story of women's entrance into "men's work" during WWII. Rosies of the North is a 1999 National Film Board of Canada documentary film about Canadian "Rosies," who built fighter and bomber aircraft at the Canadian Car and Foundry.[33]

John Crowley's 2009 historical novel Four Freedoms covers the wartime industries, and studies the real working conditions of many female industrial workers. "Rosie the Riveter" is frequently referenced.

On October 14, 2000, the Rosie the Riveter/World War II Home Front National Historical Park was opened in Richmond, California, site of four Kaiser shipyards, where thousands of "Rosies" from around the country worked (although ships at the Kaiser yards were not riveted, but rather welded).[34] Over 200 former Rosies attended the ceremony.[35][36][2]

Also in 2014 a nationwide program, run by the organization Thanks! Plain and Simple, was founded to encourage cities to pick a project that "Rosies" can do with younger generations, in order to educate young people about women's roles in World War II, and to involve the "Rosies", many of whom have become isolated as they have gotten older, in community projects.[37]

The name and logo of the New York Riveters, one of the founding members of the National Women's Hockey League, are inspired by the character of Rosie The Riveter.


Westinghouse poster

"We Can Do It!" by J. Howard Miller was made as an inspirational image to boost worker morale

In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous "We Can Do It!" image—an image that in later years would also be called "Rosie the Riveter," though it was never given this title during the war. Miller is thought to have based his "We Can Do It!" poster on a United Press International wire service photograph taken of Ypsilanti, Michigan, factory worker Geraldine Hoff (later Doyle), who was 17 and briefly working as a metal-stamping machine operator. The intent of the poster was to keep production up by boosting morale, not to recruit more women workers. It was shown only to Westinghouse employees in the Midwest during a two-week period in February 1943, then it disappeared for nearly four decades. During the war, the name "Rosie" was not associated with the image, and it was not about women's empowerment. It was only later, in the early 1980s, that the Miller poster was rediscovered and became famous, associated with feminism, and often mistakenly called "Rosie The Riveter."[38][39][40][41]

Saturday Evening Post

Norman Rockwell's Saturday Evening Post cover featuring Rosie the Riveter

Norman Rockwell's image of "Rosie the Riveter" received mass distribution on the cover of the Saturday Evening Post on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap and beneath her penny loafer a copy of Hitler's manifesto, Mein Kampf. Her lunch box reads "Rosie"; viewers quickly recognized this to be "Rosie the Riveter" from the familiar song.[42] Rockwell, America's best-known popular illustrator of the day, based the pose of his 'Rosie' on that of Michelangelo's 1509 Sistine Chapel ceiling image of the prophet Isaiah. Rockwell's model was a Vermont resident, 19-year-old Mary Doyle, who was a telephone operator near where Rockwell lived, not a riveter. Rockwell painted his "Rosie" as a larger woman than his model, and he later phoned to apologize.[43] The Post‍ '​s cover image proved hugely popular, and the magazine loaned it to the U.S. Treasury Department for the duration of the war, for use in war bond drives.[44]

After the war the Rockwell "Rosie" was seen less and less because of a general policy of vigorous copyright protection by the Rockwell estate. In 2002, the original painting sold at Sotheby's for nearly $5 million.[44] In June 2009 the Crystal Bridges Museum of American Art in Bentonville, Arkansas acquired Norman Rockwell's iconic Rosie the Riveter painting for its permanent collection from a private collector.[45]

In late 1942, Doyle posed twice for Rockwell's photographer, Gene Pelham, as Rockwell preferred to work from still images rather than live models. The first photo was not suitable because she wore a blouse rather than a blue work shirt. In total, she was paid $10 for her modeling work (equivalent to $136 in 2016). In 1949 she married Robert J. Keefe to become Mary Doyle Keefe. The Keefes were invited and present in 2002 when the Rockwell painting was sold at Sotheby's.[46]

In an interview in 2014, Keefe said that she had no idea what impact the painting would have. "I didn't expect anything like this, but as the years went on, I realized that the painting was famous," she said. Keefe died on April 21, 2015, in Connecticut at the age of 92.[47]

See also


  1. ^ Rosie's proud of her band of sisters by Kevin Cullen, Seattle Times, May 30, 2004
  2. ^ a b c Sheridan Harvey (August 1, 2006). Rosie the Riveter: Real Women Workers in World War II" (Transcript of video presentation)""".  
  3. ^ Switky, W. Raymond Duncan, Barbara Jancar-Webster, Bob (2008). World Politics in the Twenty-first Century Brief. (Student choice ed.). Boston: Houghton Mifflin College Div. p. 268.  
  4. ^ Tawnya J. Adkins Covert, Manipulating Images: World War II Mobilization of Women through Magazine Advertising (2011)
  5. ^ Keene, Jennifer; Cornell, Saul; O'Donnell, Edward (2013). Visions of America, A History of the United States (2 ed.). Pearson Education Inc. pp. 697–698.  
  6. ^ Leila J. Rupp, Mobilizing Women for War, p 142, ISBN 0-691-04649-2
  7. ^ Maureen Honey, Creating Rosie the Riveter: Class, Gender and Propaganda during World War II, p 24, ISBN 0-87023-453-6
  8. ^ Kennett, Lee (1985). For the duration... : the United States goes to war, Pearl Harbor-1942. New York: Scribner.  
  9. ^ Emily Yellin, Our Mothers' War, p 45 ISBN 0-7432-4514-8
  10. ^ Maureen Honey, Creating Rosie the Riveter: Class, Gender and Propaganda during World War II, p 23, ISBN 0-87023-453-6
  11. ^ Keene, Jennifer; Cornell, Saul; O'Donnell, Edward (2013). Visions of America, A History of the United States (2 ed.). Pearson Education Inc. p. 698.  
  12. ^ a b Marcano, Tony (June 2, 1997). "Famed Riveter In War Effort, Rose Monroe Dies at 77". The New York Times. 
  13. ^ "Rosie the Riveter: Real Women Workers in World War II". Journeys and Crossings. Library of Congress. Retrieved October 8, 2009. 
  14. ^ Sickels, Robert (2004). The 1940s. Greenwood Publishing Group. p. 48.  
  15. ^ Young, William H.; Young, Nancy K. (2010). World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia, Volume 1. ABC-CLIO. p. 606.  
  16. ^ Ambrose, Stephen E. (2001). The Good Fight: How World War II Was Won. Simon and Schuster. p. 42.  
  17. ^ "Ronnie the Bren Gun Girl".  
  18. ^ Kaplan, David A., "Why business loves Charlie Rose" Fortune magazine, last updated September 28, 2009 10:04 pm ET. Retrieved September 2, 2010.
  19. ^ "Kentucky Department for Libraries and Archives – County of the Month: Pulaski County, Kentucky". Retrieved April 9, 2011. 
  20. ^ "Pulaski's Past Historical Preservation Society – The Original "Rosie the Riveter" Rose Will (Leigh) Monroe". Retrieved January 15, 2012. 
  21. ^ "Raia Honors "Rosie The Riveters" For Their Efforts During WW II New York State Assembly". December 7, 1941. Retrieved April 9, 2011. 
  22. ^ Rosie the Riveter' star dead at 77"'". Associated Press. June 2, 1997. Archived from the original on November 16, 2007. Retrieved August 14, 2007. 
  23. ^ Starr, Kevin (2003). Embattled Dreams: California in War and Peace, 1940–1950. Oxford University Press. p. 129.  
  24. ^ a b c Ware, Susan. Modern American Women: A Documentary History. 2nd edition. Boston: McGraw-Hill, 2002.
  25. ^ Lapsansky-Werner, Emma J. United States History: Modern America. Boston, MA: Pearson Learning Solutions, 2011. Print. Pg 361 - 362
  26. ^ Maureen Honey, Creating Rosie the Riveter: Class, Gender, and Propaganda during World War II. Amherst. University of Massachusetts Press. 1984
  27. ^ Liftoff, Judy. Rosie the Riveter. Americans at War Ed. John Resch. Vol. 3. Detroit: Macmillan Reference USA, 2005. 171–174. 4 vols. Gale Virtual Reference Library. Gale Pepperdine University SCLEC April 13, 2010
  28. ^ Rupp, Leila J. (1978). Mobilizing Women for War: German and American Propaganda, 1939–1945. Princeton: Princeton U.P.  
  29. ^  
  30. ^ Enderland, Ron (July 30, 2007). "Josephine the Plumber". I Remember JFK. Retrieved November 3, 2012. 
  31. ^ Beaty, Andrea. "Rosie Revere, Engineer". Retrieved May 7, 2015. 
  32. ^ Winson, Rebecca (July 23, 2014). "Sorry Beyoncé, Rosie the Riveter is no feminist icon. Here's why". The Guardian. Retrieved April 6, 2015. 
  33. ^ "Rosies of the North". Documentary film.  
  34. ^ "Richmond Shipyards". Retrieved August 14, 2007. 
  35. ^ Brown, Patricia Leigh (October 22, 2000). "Rosie the Riveter Honored in California Memorial". The New York Times. Retrieved August 14, 2007. 
  36. ^ "About the Rosie the Riveter Memorial Design". Rosie the Riveter Trust. Retrieved August 14, 2007. 
  37. ^ "Real-life 'Rosie the Riveter' women share their stories and philosophy". Washington Post. 
  38. ^ Sharp, Gwen; Wade, Lisa (January 4, 2011). "Sociological Images: Secrets of a feminist icon" (PDF). Contexts 10 (2): 82–83.  
  39. ^ "' the same as 'We Can Do It!notRosie the Riveter' is '". Docs Populi. Retrieved January 23, 2012.  Excerpted from:
    Cushing, Lincoln; Drescher, Tim (2009). Agitate! Educate! Organize!: American Labor Posters. ILR Press/Cornell University Press.  
  40. ^ Kimble, James J.; Olson, Lester C. (Winter 2006). "Visual Rhetoric Representing Rosie the Riveter: Myth and Misconception in J. Howard Miller's 'We Can Do It!' Poster". Rhetoric & Public Affairs 9 (4): 533–569. 
  41. ^ Bird, William L.; Rubenstein, Harry R. (1998). Design for Victory: World War II posters on the American home front. Princeton Architectural Press. p. 78.  
  42. ^ Young, William H.; Young, Nancy K. (2010). World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia 1. ABC-CLIO. p. 606.  
  43. ^ Fischer, David Hackett (2005). Liberty and Freedom. America, a cultural history 3. Oxford University Press. pp. 537–538.  
  44. ^ a b Weatherford, Doris (2009). American Women during World War II: an encyclopedia. Taylor & Francis. p. 399.  
  45. ^ "Rosie the Riveter". Rosie the Riveter. Retrieved April 9, 2011. 
  46. ^ Waldman, Loretta (November 18, 2007). Rosie the Riveter' model going strong at 85"'". USA Today. The Hartford Courant. 
  47. ^ "Vt. woman who posed as 'Rosie the Riveter' dies". 2015-04-22. Retrieved 2015-04-22. 
  48. ^ Online MIKAN no. 3195801 (1 item), May 1941, retrieved Oct 27, 2012 


  • Bourke-White, Margaret. "Women In Steel: They are Handling Tough Jobs In Heavy Industry". Life. August 9, 1943.
  • Bowman, Constance. Slacks and Calluses – Our Summer in a Bomber Factory. Smithsonian Institution. Washington D.C. 1999. ISBN 1560983876
  • Bornstein, Anna 'Dolly' Gillan. Woman Welder/ Shipbuilder in World War II. Winnie the Welder History Project. Schlesinger Library, Radcliffe College. February 16, 2005.
  • Campbell, D'Ann. Women at War with America: Private Lives in a Patriotic Era (Harvard University Press: 1984) ISBN 0674954750
  • Herman, Arthur. Freedom's Forge: How American Business Produced Victory in World War II, Random House, New York, 2012. ISBN 978-1-4000-6964-4.
  • Knaff, Donna B. Beyond Rosie the Riveter: Women of World War II in American Popular Graphic Art (University Press of Kansas; 2012) 214 pages; excerpt and text search ISBN 9780700619665 OCLC 892062945
  • Parker, Dana T. Building Victory: Aircraft Manufacturing in the Los Angeles Area in World War II, Cypress, CA, 2013. ISBN 978-0-9897906-0-4.
  • Regis, Margaret. When Our Mothers Went to War: An Illustrated History of Women in World War II. Seattle: NavPublishing, 2008. ISBN 978-1-879932-05-0.
  • "Rosie the Riveter" Redd Evans and John Jacob Loeb. Paramount Music Corporation, 1942.
  • Rosie the Riveter Collection, Rose State College, Eastern Oklahoma Country Regional History. Center. [Rosie the Riveter Collection, Rose State College] March 16, 2003.
  • Ware, Susan. Modern American Women A Documentary History. McGraw-Hill:2002.184.
  • Wise, Nancy Baker and Christy Wise. A Mouthful of Rivets: Women at Work in World War II. San Francisco: Jossey-Bass Publishers, 1994.
  • Regional Oral History Office / Rosie the Riveter / WWII American Homefront Project The Regional Oral History Office at the Bancroft Library of the University of California, Berkeley features a collection of over 200 individual oral history interviews with men and women who worked on the home front during World War II.

External links

  • Library of Congress Webcast
  • Rosie the Riveter World War II / Home Front National Historical Park
  • Rosie the Riveter at History Channel's website.
  • Regional Oral History Office / Rosie the Riveter / WWII American Homefront Project
  • Thanks Plain and Simple, an online group of "Rosies"
  • American Rosie the Riveter Association
  • A Real-Life "Rosie the Riveter"
  • Another Real-Life "Rosie" from the Library of Congress' image set
  • movieThe Life and Times of Rosie the Riveter
  • Oral history interview with Audrey Lyons, a "real life" Rosie, who worked in the Brooklyn shipyard during WWII from the Veterans History Project at Central Connecticut State University
  • Oral history interview with Mary Doyle Keefe, who modeled for Norman Rockwell's "Rosie the Riveter" painting from the Veterans History Project at Central Connecticut State University
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