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Seagram's Seven Crown

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Title: Seagram's Seven Crown  
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Subject: Seagram, Glen Elgin distillery, Guinness Brewmasters, Haig (whisky), White Horse (whisky)
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Seagram's Seven Crown

Seagram's Seven Crown
Seagram's Seven Crown
American blended whiskey
Type Blended whiskey
Manufacturer Diageo
Proof (US) 80
Related products Crown Royal, Seagram's VO Canadian Whisky

Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in combination with a non-alcoholic beverage, such as cola or lemon-lime soda, in a highball. Seagram's Seven with 7Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.

Sales history

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.


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