World Library  
Flag as Inappropriate
Email this Article

So, What's Your Price?

So, What's Your Price?
Directed by Olallo Rubio
Produced by Antonio Reyes
Lynn Fainchtein
Written by Olallo Rubio
Music by Javier Umpierrez
Cinematography Jose Casillas
Edited by Olallo Rubio
Erich Martino
Alexis Navarrete
Distributed by Film House
Release dates
  • May 18, 2007 (2007-05-18)
Running time
98 minutes
Country Mexico
United States
Language English

So, What's Your Price? (}

}}: ¿Y tú cuánto cuestas?) is a 2007 documentary directed by Olallo Rubio about media, power, and the consumer culture in Mexico and United States. It debuted in Mexico on May 18, 2007, and had several screenings on the United States, the DVD version was released on October 16, 2007.


  • Production 1
  • Plot 2
  • Release 3
  • External links 4


Originally, the idea was that Olallo Rubio direct a documentary, so it could be sold as a straight to DVD film, while the money earned would go to the finance of This Is Not A Movie, another project of Olallo. Eventually, the project got bigger and it was called So, What's Your Price, using the budget of $100,000. The film was shot in the streets of New York and Mexico City. The film was first screened at a film festival in Guadalajara. In April 2007, it was announced that the film was going to be released May 18, 2007 in Mexico City. The film enjoyed positive reviews, so it was released in different places in Mexico. In July 2007, it was screened in New York with very positive reviews, and in October 2007 it was released on DVD.


The film is about the differences between the United States and Mexico, with different opinions by people on the street, or sellers. It talks about drugs, money, the human body, the price of living, and how people see each other.


On October 16, 2007 the DVD was released in a 2 disc special edition, with several extras, which included, two audio commentaries by the director, one in Spanish and one in English, the making of documentary called A Film For Sale, a podcast that includes fragments of interviews on the radio with the director, an interview with Stephen A. Bezruchka, the trailers, and a photo gallery.

External links

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.