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TalkTalk Group

TalkTalk Telecom Group plc
(trading as TalkTalk)
Type Public limited company
Traded as LSE: TALK
Industry Telecommunications
Founded 2003 (Irlam)
Headquarters London, United Kingdom
Area served United Kingdom
Key people Charles Dunstone
Dido Harding
(Chief Executive)
Products Fixed line and mobile telephony, Internet services, digital television
Revenue £1,670 million (2013)[1]
Operating income £184 million (2013)[1]
Net income £100 million (2013)[1]
Subsidiaries AOL Broadband
TalkTalk Business
TalkTalk Technology

TalkTalk Telecom Group plc (commonly known as TalkTalk Group, trading as TalkTalk) is a company which provides pay television, telecommunications, internet access, and mobile network services to businesses and consumers in the United Kingdom. It was founded in 2003 as a subsidiary of Carphone Warehouse and was de-merged as a standalone company in March 2010.[2] It is headquartered in London.[3]

Originally just a provider of fixed line telephony services to consumers, TalkTalk now offers fixed and mobile telephony and broadband services to consumers under the TalkTalk brand, and telephony and broadband services to business customers under the TalkTalk Business brand. Like some other UK broadband providers, TalkTalk has invested in its own exchange infrastructure, known as local-loop-unbundling (LLU), with 92% of its customers base unbundled as of December 2012. Since August 2012, TalkTalk has become the UK's second quadruple play service after Virgin Media, offering TV, broadband, phone, and mobile services.

TalkTalk is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.


  • History 1
    • TalkTalk Ireland 1.1
  • Operations 2
    • Broadband and fixed-line telephony 2.1
    • Mobile telephony 2.2
    • Television 2.3
    • TalkTalk Business 2.4
    • TalkTalk Technology 2.5
  • Sponsorships 3
  • References 4
  • External links 5


The Carphone Warehouse's acquisition of Opal Telecom in November 2002 gave it its own switching network providing access to BT Wholesale's landline network. An initial trial was conducted in the Manchester region, and three months later, TalkTalk launched with a guarantee that calls would be cheaper than with their perceived chief competitor BT.

Several high profile TV advertising campaigns commenced in 2003, initially under the first TalkTalk brand utilising the former public face of BT, Maureen Lipman. It appeared that TalkTalk was going head to head with BT with the slogan "It's good to Talk, but it's better to TalkTalk", mocking BT's "It's good to Talk" slogan. In the following years TalkTalk invested heavily in TV advertising and has won several awards for creativity. TalkTalk Broadband was launched in November 2004.[4]

In 2005 TalkTalk was accused of using the practice of telephone slamming (changing consumers' residential phone line over to a new provider without their consent).[5] Some cases were linked to instances of mis-selling by sales people on the doorstep or by telephone; other consumers reported that their personal data had been misused after buying mobile telephones from Carphone Warehouse.[6]

On 11 April 2006, TalkTalk launched a new broadband service which was promoted as "Free broadband forever" and which offered up to 8 Mbit/s with a 40 GB monthly usage limit for life to all subscribers to their Talk3 International telephone tariff at £20.99/month. Conditions included signing up for a minimum 18-month contract and a £29.99 initial connection fee. That same year, the Advertising Standards Authority (ASA) challenged the legitimacy of TalkTalk's claim that this service was truly "free".[7] Due to the high number of customers who signed up to the free broadband service, the "Free broadband forever" launch suffered complaints with regard to a long waiting list to join the broadband programme and many difficulties in contacting TalkTalk customer services. In a Sunday Times interview, TalkTalk chairman Charles Dunstone admitted that Carphone's TalkTalk business was "struggling to cope" with the more than 400,000 customers who signed up for high-speed internet access in the time since the service launched. He also compared TalkTalk Broadband to "a little baby who's waking up every two hours and is disturbing the family and making our lives a nightmare."[8] TalkTalk allowed customers to escape the binding 18-month contract for broadband "if it had failed to keep its service commitments in their case".[9] On the BBC programme Watchdog (October 3, 2006), Charles Dunstone stated "I got it wrong. I didn't realise that free broadband was going to have the effect on people it has".[10] To the Mail on Sunday, Dunstone stated "In about 20% of customers there is some kind of problem with the phone exchange, the line, or something else. There is no point trying to pretend everything is all right. Our business exploded and we compressed the problems everyone in the industry has had into a few months. It has given customers nightmares and I just can't ignore complaints."[11][12] A customer satisfaction poll by uSwitch in November 2006 placed TalkTalk and Orange joint bottom for customer satisfaction.[13]

The acquisitions of the UK operations of Tele2 for £11.5m and One.Tel for £169.6m culminated in TalkTalk now having 2.5m customers.[14] The Carphone Warehouse purchased the UK ISP business of AOL in October 2006 for £370m and renamed it AOL Broadband.[15]

In early 2008 it was announced that TalkTalk had entered into an agreement (along with BT and Virgin Media) with the former spyware company Phorm to intercept and analyse their users' click-stream data, and sell the anonymised aggregate information as part of Phorm's OIX advertising service.[16][17] At the time, TalkTalk confirmed that the new Phorm system, when implemented, would be a strictly opt-in service.[18] In July 2009, Charles Dunstone, CEO of TalkTalk Group announced that TalkTalk had withdrawn plans to introduce Phorm, along with a similar announcement from BT in the same week.[19]

In June 2009 a £236 million deal to purchase Tiscali UK by Carphone Warehouse was approved by the European Union Competition Commission.[20][21] The acquisition was completed on 6 July 2009, with the business becoming part of TalkTalk.[22] At the time Carphone Warehouse announced that TalkTalk would be spun out from the group as a separate listed company, with the Tiscali, AOL Broadband, and TalkTalk brands all coming together as one brand eventually.[23][24][25]

According to the January 2009 financial announcement by Carphone Warehouse plc, TalkTalk had 2.7 million customers.[26] The Carphone Warehouse's full-year earnings statement in November 2009 revealed the TalkTalk customer base had risen to 4.1 million following the purchase of Tiscali UK earlier in the year.[27] TalkTalk was the sponsor of the sixth series of the The X Factor,[28] which started on 22 August 2009.[29]

TalkTalk announced in December 2009 that customers with just broadband services would be encouraged to subscribe to a telephone service or pay an extra £5 monthly charge.[30] On 7 January 2010, Tiscali UK closed to new business and the company's portal content was moved to the TalkTalk website.[31]

In January 2010, TalkTalk a part of announced it would protest against the introduction of the Digital Economy Act 2010.[32] TalkTalk released a video protesting against the law called "Home taping is killing music".[33] Upon the passing of the bill TalkTalk issued a statement on the company blog confirming it would resist attempts to use the bill against their customers.[34][35]

In a study carried out by UK telecoms regulator Ofcom in 2010, TalkTalk was found to have average speeds of 7.7-9.3 Mbit/sec, while it was advertised as "up to" 24 Mbit/sec.[36]

In March 2010, TalkTalk and Carphone Warehouse demerged becoming publicly listed companies. Dido Harding became CEO of TalkTalk and Roger Taylor CEO of New Carphone Warehouse.[37]

On 26 July 2010, The Register reported that TalkTalk had begun harvesting URLs accessed by TalkTalk customers as part of a new anti-malware system it is developing in conjunction with Huawei, the manufacturer of its network servers. When a user accesses a web page, the URL is harvested and the servers issue the same URL request with the intention of checking the site for malicious code. TalkTalk claims that no personally identifiable information is being harvested however, like Phorm, some users argue there are some potential legal issues with this harvesting of information.[38] Under relevant UK legislation, URLs are deemed communications content and interception without permission is prohibited.[39][40]

In 2011 TalkTalk launched HomeSafe, a network-level online security and website blocking system aimed at parents who want to filter web content such as pornography or violence.[41]

In August 2011, TalkTalk was fined £3 million by the independent telecommunications regulator Ofcom for incorrectly billing over 65,000 customers between 1 January 2010 and 4 March 2011. The company had been overcharging customers for services that had not been received which resulted in the company paying an additional £2.5 million in refunds. Ofcom warned TalkTalk in November 2010 to rectify their billing problem after 62,000 incorrect bills were issued and were given a deadline which they did not meet.[42]

In November 2012 the Information Commissioner's Office (ICO) publicly listed TalkTalk as one of a number of companies that it had concerns about due to unsolicited telephone calls for marketing. The concerns were based on complaints. In response, TalkTalk said that it was working with the ICO to address any issues, that the ICO did not plan any enforcement action against it, and that the number of complaints about its telephone marketing calls had fallen.[43]

TalkTalk Ireland

Though TalkTalk never offered its services to customers in the Republic of Ireland, the company maintained customer service centres in Waterford and Sligo. The Sligo centre, originally opened for Toucan, closed in 2010 with the loss of 160 jobs.[44] Some employees were transferred to the centre in Waterford, which at the time was advertising 60 positions.[45][46]

On 7 September 2011 it was announced that the Waterford call centre would cease operations within 30 days.[47] There was speculation in the Irish press that the jobs would be relocated to Southeast Asia and the UK.[48] The Government of Ireland and its agencies criticised how TalkTalk and its subsidiary TalkTalk Ireland Ltd. dealt with the job losses.[49] The TalkTalk call centre in Waterford closed on 7 October 2011, with the loss of over 570 jobs.[50][51]


Broadband and fixed-line telephony

The company has operated broadband and landline telephone services since it first launched. These services are also provided under the AOL Broadband brand, which is used under licence, following the purchase of the UK ISP division of AOL. Some AOL content partnerships are available for TalkTalk customers.

Mobile telephony

In late 2010 TalkTalk launched a mobile telephone service called TalkTalk Mobile, which operates as a mobile virtual network operator on the Vodafone UK network.[52] TalkTalk have also launched a mobile broadband dongle which allows users to access the internet on the move although you already need to be an existing TalkTalk customer to sign up to these services.[53]


TalkTalk inherited an IPTV service from Tiscali and renamed it TalkTalk TV in January 2010. The service had originally launched in London as Homechoice in 2001. TalkTalk stopped selling the service in 2010.

TalkTalk is one of seven partners in TV venture YouView and launched its new YouView service, "TalkTalk Plus TV" in August 2012.[54]

TalkTalk Business

TalkTalk Business is a subsidiary of TalkTalk Group, it is a business broadband, telephone, mobile phone, and IT support provider, also providing MPLS network solutions and high bandwidth ethernet. TalkTalk Business has its origins in many business divisions of telecommunications companies that have been taken over including Pipex, Opal Telecom, Freedom2surf, Nildram, and Tiscali.

In 2010 the company signed an agreement with internet security firm Webroot, to supply the Webroot email filtering service to TalkTalk’s customers. The service, named TalkTalk MailController, was aimed at the company’s larger business customers. On 10 June 2012 TalkTalk announced that the MailController service was no longer going to be sold and that support for the service would end on 30 November 2012.[55]

TalkTalk Technology

TalkTalk Technology is a subsidiary of the TalkTalk Group which is responsible for the TalkTalk network and information systems and also for developing next generation technologies across the TalkTalk Group.


In 2004 TalkTalk won the sponsorship rights to Big Brother from the UK mobile firm O2. Sponsorship continued until the racism controversy of Celebrity Big Brother 2007 after which the company retracted its sponsorship agreement.[56]

TalkTalk began sponsoring The X Factor in 2008, and extended the agreement with ITV plc in May 2013.[57]


  1. ^ a b c "Annual Results 2013". TalkTalk Telecom Group plc. Retrieved 23 March 2014. 
  2. ^ Potter, Mark (29 March 2010). "Best Buy eyes May UK launch; Carphone demerger".  
  3. ^ Carphone TalkTalk Launch Press Release, February 2003
  4. ^ "The Carphone Warehouse launches TalkTalk Broadband" (Press release). The Carphone Warehouse. 1 November 2004. Retrieved 8 August 2006. 
  5. ^ Brignall, Miles (23 April 2005). "When slamming the phone prompts a row". London: The Guardian. Retrieved 30 April 2008. 
  6. ^ "Phone scam hits thousands". Daily Mail. 25 April 2005. Retrieved 30 April 2008. 
  7. ^ "ASA Upholds 3 TalkTalk Complaints". ISPReview. 19 July 2006. Retrieved 1 November 2006. 
  8. ^ Durman, Paul (23 July 2006). "Broadband 'nightmare' for Talk Talk". London: The Sunday Times. Retrieved 11 November 2006. 
  9. ^ "TalkTalk customers break contract shackles". The Register. 29 September 2006. Retrieved 6 November 2006. 
  10. ^ "Watchdog viewers have been complaining all summer about Talk Talk. It seems the company's broadband revolution stalls on customer service.". Talk Talk broadband. BBC. 3 October 2006. Retrieved 1 November 2006. 
  11. ^ "The Sunday interview: Charles Dunstone (the TalkTalk man)". Mail on Sunday. 5 November 2006. Retrieved 6 November 2006. 
  12. ^ "TalkTalk Free Broadband "a disturbing nightmare" says CEO". CNET. 8 November 2006. Retrieved 8 November 2006. 
  13. ^ "Punters suffer in broadband price war". The Register. 14 November 2006. Retrieved 14 November 2006. 
  14. ^ "Annual Report 2005" (Press release). The Carphone Warehouse. 2005. Retrieved 4 November 2006. 
  15. ^ "Carphone Warehouse buying AOL UK". BBC News. 11 October 2006. Retrieved 28 November 2011. 
  16. ^ ISP data deal with former 'spyware' boss triggers privacy fears
  17. ^ How Phorm plans to tap your internet connection
  18. ^ TalkTalk make Phorm Opt-In
  19. ^ Phorm stranded as BT and Carphone pull plug on online ‘spying’ technology The Times, 7 July 2009
  20. ^ Carphone buys Tiscali's UK broadband business for £236m Daily Tepegraph
  21. ^ UPDATE 1-Carphone wins EU approval for Tiscali UK buy Reuters. 30 June 2009
  22. ^ RNS - Completion of Tiscali Acquisition
  23. ^ Carphone Warehouse plans to split BBC News. 22 April 2009
  24. ^ Carphone to purchase Tiscali UK BBC News. 8 May 2009
  25. ^ Carphone to unveil TalkTalk chief Nick Clarke. The Independent. 28 November 2009
  26. ^ Carphone Warehouse plc - Interim Management Statement - January 2009
  27. ^ "Carphone raises profit forecast". BBC News. 27 November 2009. 
  28. ^ TalkTalk sponsors The X Factor to push 'brighter' brand Marketing, 3 August 2009
  29. ^ TalkTalk announces sponsorship of The X Factor TalkTalk Press Centre. 3 August 2009
  30. ^ Tiscali to rebrand as TalkTalk in January Which? 18 December 2009
  31. ^ Carphone announces death of Tiscali UK David Meyer. ZDNet UK. 7 January 2010
  32. ^ Barnett, Emma (26 January 2010). "'"TalkTalk 'would fight Digital Economy Bill in court. The Daily Telegraph (London). Retrieved 24 May 2010. 
  33. ^
  34. ^
  35. ^, TalkTalk boss says it will fight government anti-piracy plans.
  36. ^ Ofcom | UK fixed broadband speeds, November/December 2010
  37. ^ Carphone puts demerger details on the table Sean Buckley. Fierce Telecom. 1 February 2010
  38. ^ TalkTalk responds to anti-malware security questions
  39. ^ TalkTalk turns StalkStalk to build malware blocker
  40. ^ Customer outrage over TalkTalk monitoring web use
  41. ^ "TalkTalk launches HomeSafe website filter". Which?. 9 May 2011. 
  42. ^ "TalkTalk and Tiscali UK fined £3m by Ofcom". BBC News. 18 August 2011. Retrieved 18 August 2011. 
  43. ^ Core, Kevin (16 November 2012), Commissioner names firms over 'nuisance' marketing calls, BBC News, retrieved 8 February 2013 
  44. ^ "300 jobs to go in Sligo closure and Cork cutbacks". Irish Times. 27 November 2009. Retrieved 23 March 2010. 
  45. ^ "Talk Talk to create 60 jobs in Waterford". Irish Times. 9 December 2009. Retrieved 23 March 2010. 
  46. ^ "TalkTalk Waterford jobs after Sligo closure". RTE. 8 December 2009. Retrieved 23 March 2010. 
  47. ^ Roche, Barry (8 September 2011). "Southeast shocked at decision by Waterford call centre to close with loss of 575 jobs". The Irish Times. 
  48. ^ "Talk Talk: 600 jobs go to Asia where wages are 90 pc lower". Irish Independent. 8 September 2011. 
  49. ^ "Talk Talk decision 'devastating' - Kenny". RTÉ News. 8 September 2011. 
  50. ^ "TalkTalk call centre shuts doors". Irish Times. 7 October 2011. 
  51. ^ Kane, Conor (8 October 2011). "End of the line for TalkTalk workers". The Irish Times. 
  52. ^ "TalkTalk and Vodafone UK announce new MVNO partnership". 
  53. ^ "Do I have to be an existing customer to take mobile services?". 
  54. ^ Strategy update and Q1 Interim Management Statement
  55. ^, TalkTalk MailController service ends on 30 November.
  56. ^ Haines, Lester (2007-01-18). "Carphone Warehouse hangs up on Celebrity Big Brother". The Register. Retrieved 2013-08-01. 
  57. ^ Ridley, Louise (21 May 2013). "TalkTalk to sponsor fifth X Factor". Media Week. Retrieved 20 October 2013. 

External links

  • Official website
  • TalkTalk
  • TalkTalk Mobile
  • TalkTalk Business
  • TalkTalk Technology
  • TalkTalk blog
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