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Technology evangelist

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Title: Technology evangelist  
Author: World Heritage Encyclopedia
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Subject: Jim Plamondon, Chemical engineering, Technology assessment, Computer engineering, Information technology
Collection: Technology Evangelism
Publisher: World Heritage Encyclopedia

Technology evangelist

A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects.[1] An evangelist promotes the use of a particular product or technology through talks, articles, blogging, user demonstrations, recorded demonstrations, or the creation of sample projects. The word evangelism is taken from the context of religious evangelism due to the similarity of relaying information about a particular set of beliefs with the intention of converting the recipient.


  • Target areas 1
  • History of term 2
  • Notable technology evangelists 3
  • See also 4
  • References 5
  • Further reading 6

Target areas

Platform evangelism is one target of technology evangelism, in which the vendor of a two-sided platform attempts to accelerate the production of complementary goods by independent developers. (e.g., Facebook encourages developers to create games or develop mobile apps that can enhance users' experiences with Facebook.)

Professional technology evangelists are often employed by firms seeking to establish their technologies as de facto standards.

Open-source evangelists operate independently. Evangelists also participate in defining open standards. Non-professional technology evangelists may act out of altruism or self-interest (e.g., to gain the benefits of early adoption or network effect).

History of term

The term "software evangelist" was coined by Mike Murray of Geoffrey Moore and his books concerning the technology adoption lifecycle.

Notable technology evangelists

Notable technology evangelists in the commercial arena include Steve Jobs (Apple Inc.), Vint Cerf (Google), Don Box, Guy Kawasaki, Alex St. John, Dan Martin (MasterCard). Court records[4][5] indicate that James Plamondon was a leading theorist, strategist, and practitioner of technology evangelism at Microsoft during its establishment of Microsoft Windows as the de facto standard PC operating system.

See also


  1. ^ Frederic Lucas-Conwell (December 4, 2006). "Technology Evangelists: A Leadership Survey". Growth Resources, Inc. Retrieved 22 May 2012. 
  2. ^ Guy Kawasaki, The Macintosh Way, p2.
  3. ^ Guy Kawasaki, The Macintosh Way, p100.
  4. ^ Plaintiff's Exhibit 3096, Comes vs. Microsoft, 2007.
  5. ^ Plaintiff's Exhibit 2456, Comes vs. Microsoft, 2007.

Further reading

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