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Title: Widg  
Author: World Heritage Encyclopedia
Language: English
Subject: Mackinac County, Michigan, Northern Michigan, WGFN, WYPV, WGFM, WMKC, List of radio stations in Michigan, WCBY, WTCK, 940 AM
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City of license St. Ignace, Michigan
Broadcast area Slogan The Catholic Light for Northern Michigan
Frequency 940 kHz
First air date 1966
Format Religious- Catholic talk and teaching
Power 5,000 watts (Daytime)
4 watts (Nighttime)
Class D
Callsign meaning The Widge by the Bridge
Former callsigns WLVM (7/30/82-5/6/85)
WIDG (1966-7/30/82)
Affiliations EWTN Global Catholic Radio
Ave Maria Radio (originating station WDEO in Ypsilanti)
Owner Baraga Broadcasting
Sister stations WTCK (originating station)
W236BZ(FM translator at 95.1 mHz)
Webcast Listen Live
Website [3]

WIDG (940 AM) is a see WIDG history page). Its main studio is located at Indian River.


Founded in 1966 by Donald E. Benson's Mighty-Mac Broadcasting Company, the station was known for many years as "Widge by the Bridge" and aired mainly middle of the road music, at times a blend of top 40.

The nickname "Widge by the Bridge" was coined by a longtime friend of station founder Donald E. Benson, a Lansing-based dentist who thought WITL-Lansing's slogan "Whittle while you work" was something that WIDG needed. The original CP for the station had the call letters WSTI, "St.Ignace" but Benson felt the call letters looked like "Stye". In 1979 Benson obtained a dark license and kept the station dark until April 1981. WIDG returned with an MOR format until a format change to Big Band and standards and the call letters WLVM ("We Love Michigan," with the station's music format provided by TM's "TMOR" package). In 1985, the station returned to the WIDG calls with an top 40 oldies format until 1988 when WIDG simulcast of sister FM's WMKC St.Ignace and WCKC-Cadillac's country music format.

Eventually, in the early 1990s, WIDG once again adopted separate programming from WMKC, airing first oldies (as "Cool 940") and then classic country (as "Classic KC Country") before the sports-talk format was introduced. WIDG was initially an affiliate of One-on-One Sports (which later became Sporting News Radio) before switching to the ESPN Radio feed.

WIDG operates with an omni-directional antenna and with very low power after local sunset to avoid interference with the now-defunct CINW (formerly CBC Radio-owned CBM-AM) in Montreal. In WIDG's heyday it constantly fought for a good signal into the north and was stymied by 10 kW CKCY-920 Sault Ste. Marie, Ontario. WIDG's signal was obliterated by CKCY north of Rudyard. When CKCY went dark, WIDG finally got the full potential of its 5 kW signal and can be heard well into the province of Ontario.

Though CINW (the former CBC Radio-owned CBM) has been silent since 2010, WIDG must still power down from 5,000 watts to 4 watts at sunset per FCC rules.

Baraga Broadcasting's other stations

FM translator

Baraga's main studio and offices are located at Indian River, Michigan near The Cross in the Woods Catholic Shrine. It also airs national programming from EWTN Global Catholic Radio and Ave Maria Radio based at WDEO in Ypsilanti.


  • - WIDG History

External links

  • Official Baraga Broadcasting site (with streaming audio)
  • Official site of EWTN Global Catholic Radio
  • Official Ave Maria Radio site (with streaming audio)
  • Query the FCC's AM station database for WIDG
  • Radio-Locator Information on WIDG
  • Query Nielsen Audio's AM station database for WIDG
  • Picture of studio 1973 [4]

Coordinates: 45°51′44″N 84°46′55″W / 45.86222°N 84.78194°W / 45.86222; -84.78194

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