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Wybr

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Wybr

WYBR
City of license Big Rapids, Michigan
Broadcast area [1]
Branding Y-102
Slogan Today's Hit Music
Frequency 102.3 MHz
First air date 1981
Format Hot Adult Contemporary
ERP 10,500 watts
HAAT 133 meters
Class C3
Facility ID 71629
Callsign meaning Y-102 Big Rapids
Former callsigns WPZX (10/29/92-10/3/94)
WAAQ (1981 -10/29/92)
Owner Mentor Partners
Website wybr.com

WYBR (102.3 FM, "Today's Hit Music, Y-102") is a radio station in Big Rapids, Michigan, broadcasting a hot adult contemporary format. Its signal can Be Heard As far south As Rockford, Michigan, Far North As Cadillac, Michigan And As Far East As Mount Pleasant, Michigan

The station began broadcasting in 1981 as WAAQ The Music Machine - Q102, with an adult contemporary format. In 1992 WAAQ was sold and became WPZX, a CHR/Top 40 station known as "Power 102.3." In 1994 the station was sold again and WPZX became "Y102", originally employing a Hot AC format from ABC Radio Networks known as "The Best Hits, The Best Variety" (now "Today's Best Hits"). The station dropped the ABC satellite format in 2000 and continues as a Hot AC station to this day.

Specialty programming includes "The '80s Lunch Hour" weekdays at noon and "The Top Five at Five" weekdays at 5 p.m. Weekend specialty shows include both the '80s and '90s versions of Back Trax USA with Kid Kelly, the Hot AC version of Rick Dees' Weekly Top 40, Saturday Night '80s with Archer, 12-Inch Retro Mix with Todd Baker, and SonRise (contemporary Christian music) on Sunday mornings.

Sources

  • WYBR Homepage
  • Michiguide.com - WYBR History

External links

  • Query the FCC's FM station database for WYBR
  • Radio-Locator information on WYBR
  • Query Nielsen Audio's FM station database for WYBR

Coordinates: 43°41′02″N 85°34′55″W / 43.684°N 85.582°W / 43.684; -85.582

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