World Library  
Flag as Inappropriate
Email this Article


City of license Boone, North Carolina
Frequency 1450 kHz
Format Local News Talk Information
Power 1,000 watts unlimited
Class C
Facility ID 71068
Transmitter coordinates
Callsign meaning WATAuga county
Affiliations IMG, North Carolina News Network, Westwood One
Owner Curtis Media Group
Sister stations WWMY, WZJS, WMMY, WECR, WXIT

WATA (1450 AM) is a radio station broadcasting a Local News Talk Information format.[1] Licensed to Boone, North Carolina, USA. The station is currently owned by Curtis Media Group of Raleigh, North Carolina and features predominantly locally-produced programming, including Roten in the Morning, which is simulcast on WXIT, as well as Mike Kelly's Swap Shop, and many others.[2]

The station is known as Watauga County's "Heritage Station." It emphasizes local news and announcements and broadcasts Live Play by Play Watauga High School Sports and Appalachian State University football, baseball, and basketball games.


WATA was started by Mr. and Mrs. Roland Potter, owners of WKBC and WKBC-FM in nearby North Wilkesboro, North Carolina. WATA signed on the air in 1950. WATA's studios were originally located above the Boone bus station, at Depot and Rivers streets, where Appalachian State University's Broadcasting Department is now located. The station broadcast live performances by country and bluegrass artists from that location during its early years of operation. Today WATA broadcasts from studios on Blowing Rock Road in Boone.

In 1987, the Potters also started WZJS100.7FM.

Roland Potter sold both stations in the late 1990s to Highland Communication Associates.

In September 2003 Highland sold WATA, (along with WZJS 100.7FM) to Aisling Broadcasting (Jonathon Hoffman, managing member) for a price of $2.2 million.[3] This added to Aisling's holdings in the High Country, as they had already purchased WECR, WECR-FM, WXIT (from Rondinaro Broadcasting) for $2.2 million in 2003,[4] and WMMY(from Dale Hendrix) in 2004 for $1.58 million.[5]

Aisling went into Media Services Group was appointed to manage the stations until a buyer is found.[6] Later in the year, Curtis Media Group purchased the stations.[7]


  1. ^ "WATA Facility Record". United States  
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Changing Hands".  
  4. ^ "Changing Hands".  
  5. ^ "Changing Hands".  
  6. ^ Scott Nicholson, "Receivership: Local Stations Seek Buyer," The Watauga Democrat, March 14, 2008.
  7. ^ "Transactions for October 10, 2008".  

External links

  • Query the FCC's AM station database for WATA
  • Radio-Locator Information on WATA
  • Query Nielsen Audio's AM station database for WATA
  • A History of Local Media in the Watauga

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.