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World Wide Fund for Nature

World Wide Fund for Nature
Founded April 29, 1961
(First office opened on September 11, 1961 in Morges, Switzerland)

Prince Bernhard of Lippe-Biesterfeld

Julian Huxley [1]
Max Nicholson
Peter Scott
Guy Mountfort
Godfrey A. Rockefeller [2]
Type Charitable trust
Focus Environmentalism, Conservation, Ecology
Area served Worldwide
Method Lobbying, research, consultancy
Key people HRH The Duke of Edinburgh
(President Emeritus)
Yolanda Kakabadse
Marco Lambertini
(Director General)
Revenue 525 million (2010) [3]
Slogan For a Living Planet
Earth Hour Italy, Arena with backlight on 2013 WWF Verona Paolo Villa
Earth Hour Italy, Arena with backlight off 2013 WWF Verona Paolo Villa

The World Wide Fund for Nature (WWF) is an

    • WWF Scotland
    • WWF-India
  •, WWF international Web site
  • WorldWildlife - the corporate HQ of WWF listing Board Members
  •, WWF international mobile website
  • WWF's channel on YouTube
  • WWF's global network
Media related to at Wikimedia Commons

External links

  1. ^ a b "WWF in the 60's". World Wide Fund for Nature. Retrieved 2012-08-19. 
  2. ^ a b In Memoriam: Godfrey A. Rockefeller, World Wildlife Fund, January 29, 2010.
  3. ^ a b c WWF-INT Annual Review. World Wide Fund for Nature. 2010. p. 43. Retrieved 21 July 2011. 
  4. ^
  5. ^ "How is WWF run?". Retrieved 21 July 2011. 
  6. ^ a b WWF quick facts
  7. ^ Kate Kellaway (7 November 2010). How the Observer brought the WWF into being The Observer.
  8. ^ Scott, P. (1965). The launching of a new ark: first report of the President and Trustees of the World Wildlife Fundan international foundation for saving the world's wildlife and wild places; 1962-1965. Collins
  9. ^
  10. ^ WWF Archive website [1] retrieved June 6, 2012
  11. ^ "About global ecoregions". World Wide Fund for Nature. Retrieved 2012-08-19. 
  12. ^ a b WWF Finland - History of WWF International (English)
  13. ^ "WWF - WWF in the 60's". WWF. Retrieved 10 August 2014. 
  14. ^
  15. ^ "WWF - Giant Panda - Overview". Retrieved 2012-08-19. 
  16. ^ "What does the World Wild Life Fund do?". World Wide Fund for Nature. Retrieved 2012-08-19. 
  17. ^ "Living Planet Report". World Wide Fund for Nature. Retrieved 2012-08-19. 
  18. ^ WWF publications
  19. ^
  20. ^
  21. ^
  22. ^ "PANDA-ING TO THE SOYA BARONS?". Corporate Watch. 2009-09-30. Retrieved 2009-12-09. 
  23. ^ Fred Pearce (2009-04-02). "Ikea – you can't build a green reputation with a flatpack DIY manual". London: Guardian UK. Retrieved 2009-12-09. 
  24. ^ "Changing the nature of business". World Wide Fund for Nature. Retrieved 2012-08-19. 
  25. ^ "Pretoria inquiry confirms secret battle for the rhino". The Independent (London). 18 January 1996. 
  26. ^ "Cambodia Rejects CNN, WWF Reports about Mekong Dolphin". 2009-06-24. Retrieved 2013-03-02. 
  27. ^ "Cambodia threatens to suspend WWF after dolphin report". Retrieved 2009-08-16. 
  28. ^ "Authors of report on dolphins will not face charges official says". Retrieved 2009-08-22. 
  29. ^ "Der Pakt mit dem Panda: Was uns der WWF verschweigt (Pact with the Panda)". ARD. 2011-06-22. Retrieved 2011-07-25. 
  30. ^ WWF. "WWF-Mitarbeiter treffen Chief Kasimirus Sangara". Retrieved 2011-07-09. 
  31. ^ WWF. "Desde nuestros comienzos hasta hoy". Retrieved 2012-04-15. 
  32. ^ WWF. "Cazador blanco, sangre azul". Retrieved 2012-04-15. 
  33. ^ Romania: Elite Hunting Spree Sparks Calls For Better Animal Protection, RFE/RL, 27 January 2005
  34. ^ "Royal row over Russian bear fate", BBC, 20 October 2006
  35. ^ WWF (2004-03-24). "King's bison shoot stirs anger of conservation groups". The Guardian (London). Retrieved 2012-04-15. 
  36. ^ WWF. "El Rey es operado tras romperse la cadera en un viaje de caza en Botsuana". Retrieved 2012-04-15. 
  37. ^ WWF. "La izquierda ve "una falta de respeto" en el viaje del rey a Botsuana". Retrieved 2012-04-15. 
  38. ^ Roberts, Martin (2012-07-21). "King no longer president". London: Retrieved 2012-08-19. 
  39. ^ Press Association (2011-09-08). "Prnce Charles - President of UK WWF". London: Guardian. Retrieved 2012-08-19. 
  40. ^ Stephen Bates (2004-11-06). "Charles enjoys hunting". London: Guardian. Retrieved 2012-08-19. 
  41. ^ WWF Presidents of the Organization over its history
  42. ^ InternetNews Realtime IT News – Wildlife Fund Pins Wrestling Federation
  43. ^ Text of the 1994 legal agreement with the World Wrestling Federation
  44. ^ "The Harmonics of being Environmentally Sound".  
  45. ^ WWF Global Iniatives


See also

  • Amazon
  • Arctic
  • China for a Global Shift
  • Climate & Energy
  • Coastal East Africa
  • Coral Triangle
  • Forest and Climate
  • Green Heart of Africa
  • Heart of Borneo
  • Living Himalayas
  • Market Transformation
  • Smart Fishing
  • Tigers

In 2008, through the Global Programme Framework (GPF), WWF is now focusing its efforts on 13 Global Initiatives:[45]

WWF global initiatives

Notable programs and campaigns

In June 2012, WWF launched an online music download store with fairsharemusic from which 50% of the profit goes to the charity.

Environmentally Sound: A Select Anthology of Songs Inspired by the Earth is a benefit album released in 2006 for WWF-Philippines, featuring artists that included Up Dharma Down, Radioactive Sago Project, Kala, Cynthia Alexander, and Joey Ayala.[44]

The British pop group S Club 7 were ambassadors for WWF-UK during their time together as a band (1999 - 2003). Each of the members sponsored an endangered animal, and in 2000 they traveled to the various locations around the world of their chosen animals for a seven part BBC documentary series entitled S Club 7 Go Wild.

Peter Rose and Anne Conlon are music theatre writers, well known for their environmental musicals for children, who were commissioned by WWF-UK to write several environmental musicals as part of an education plan. Some were narrated by David Attenborough, and broadcast on television in numerous countries.

No One's Gonna Change Our World was a charity album released in 1969 for the benefit of the WWF.

WWF in music

Starting with the 1,000th episode of Raw in July 2012, the WWF "scratch" logo is no longer censored in archival footage. In addition, the WWF initials are no longer censored when spoken or when written in plain text in archival footage. In exchange, WWE is no longer permitted to use the WWF initials or logo in any new, original footage, packaging, or advertising, with any old-school logos for retro-themed programming now using the original WWF logo, but modified without the F.

Abandonment of the Court of Appeal on June 28, 2007. In 2003, World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain pre-existing products with the abandoned WWF logo. However, WWE was mandated to issue newly branded merchandise such as apparel, action figures, video games, and DVDs with the "WWE" initials. Additionally, the court order required the company to remove both auditory and visual references to "WWF" in its library of video footage outside the United Kingdom.

On August 10, 2001, a U.K. court ruled in favour of the World Wide Fund for Nature. The World Wrestling Federation filed an appeal in October 2001. However, on May 5, 2002, the World Wrestling Federation changed its Web address from to, and replaced every "WWF" reference on the existing site with "WWE", as a prelude to changing the company's name to "World Wrestling Entertainment." Its stock ticker also switched from WWF to WWE.

[43][42] In 2000, the World Wide Fund for Nature sued the World Wrestling Federation (now named

WWF initialism dispute

In the early 1970s, Prince Bernhard of the Netherlands and Prince Philip of the United Kingdom, Australia, Canada etc., together with a few associates, set up the The 1001: A Nature Trust, its purpose being to cover the administrative and fund-raising aspects of the WWF. The club garnered 1001 members who each contributed $10,000 to the trust.[12]

The 1001: A Nature Trust

Presidents 1962–present[41]
Years Name
1961–1976 HRH Prince Bernhard of Lippe-Biesterfeld
1976–1981 John Hugo Loudon
1981–1996 HRH The Duke of Edinburgh
1996–1999 Syed Babar Ali
2000 Ruud Lubbers
2000–2001 Hon. Sara Morrison
2001–2010 Chief Emeka Anyaoku
from 2010 Yolanda Kakabadse


Prince Charles, the UK head of the WWF,[39] is also a keen hunter.[40] He is known to stick to the legal British traditional hunting and speaks out against hunting endangered species.

The President of Honor of WWF in Spain used to be King Juan Carlos I,[31] who has been a known hunting enthusiast since 1962. In that year, when he was 24 years old, he was invited by the German Baron Werner von Alvensleben to a hunt in Mozambique.[32] Since then the king has taken part in hunting forays in Africa and Eastern Europe. In October 2004 he was a member of a hunt in Romania that killed a wolf and nine brown bears, including one that was pregnant, according to the Romanian newspaper Romania Libera.[33] He was also accused by a Russian official of killing a bear called Mitrofan, supposedly after giving vodka to the animal, in an episode that sparked controversy in Spain, although the claim was never proven.[34] In the same year, according to The Guardian, the Polish government allowed him to kill a European bison in Białowieża Forest, even though it is an endangered species.[35] Further controversy arose in April 2012 when the king's participation in an elephant hunt in Botswana was discovered only after he returned to Spain on an emergency flight after tripping over a step and fracturing his hip.[36] Many Spanish environmentalist groups and leftist parties criticized the monarch's hobby,[37] and the WWF stripped him of the honorary position in July 2012, in an extraordinary assembly by 94% of the votes of the members.[38]


The German public television ARD aired a documentary on 22 June 2011, showing how the WWF cooperates with corporations such as Monsanto, providing sustainability certification in exchange for donations (a form of greenwashing).[29] WWF has denied the allegations.[30] By encouraging high-impact eco-tourism, the program alleges that WWF contributes to the destruction of habitat and species it claims to protect. WWF-India is not active at the tiger reserve given as the example, but it is active elsewhere seeking to limit adverse tourism impacts and better sharing of tourism benefits to local communities. The program also alleges WWF certified a palm oil plantation operated by Wilmar International, a Singaporean company, on the Indonesian island of Borneo, even though the establishment of the plantation led to the destruction of over 14,000 hectares of rainforest. Only 80 hectares were ultimately conserved, the ARD documentary claims. According to the programme, two orangutans live on the conserved land, but have very slim chances of survival because no fruit trees remain and the habitat is too small to sustain them. To survive, they steal palm nuts from the neighbouring plantation, thereby risking being shot by plantation workers. WWF notes that the plantation filmed is PT Rimba Harapan Sakti, which has not been certified as a sustainable producer by the Round Table on Sustainable Palm Oil. Aerial photographs show that around 4000 hectares, or about a third of the forest cover, has been conserved.

ARD documentary

In June 2009, Touch Seang Tana, chairman of [28]

Mekong River dolphins report

In 1988, Prince Bernhard, former president of the WWF, sold paintings for GBP700,000 to raise money for the World Wildlife Fund. The money was deposited in a Swiss WWF bank account. In 1989 Charles de Haes, director-general of the WWF, transferred GBP500,000 back to Bernhard, for what De Haes called a "private project". In 1991, it was revealed that Prince Bernhard had used the money for an operation called Project Lock to hire KAS International, owned by SAS founder David Stirling, to use mercenaries—mostly British—to fight poachers in nature reserves.[25]

Project Lock

WWF has been accused by a number of environmental groups and campaigners, such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively.[22][23] WWF claims partnering with companies such as Coca-Cola, Lafarge and IKEA will reduce their impact on the environment.[24] WWF received €56 million (US$80 million) from corporations in 2010 (an 8% increase in support from corporations compared to 2009), accounting for 11% of total revenue for the year.[3]


In 2012 David Nussbaum, Chief Executive of WWF-UK, spoke out against the way shale gas is used in the UK saying, "the Government must reaffirm its commitment to tackling climate change and prioritise renewables and energy efficiency."[21]

Policies of the WWF are made by the board members who are elected for three- year terms. The Executive Team guides and develops WWF's strategy. There is also a National council which stands as an advisory group to the board and finally a team of scientists and experts in conservation who research for WWF. National and international law plays an important role in determining how habitats and resources are managed and used. Laws and regulations become one of the organization’s global priorities. The organization convinces and helps governments and other political bodies to adopt, enforce, strengthen and/or change policies, guidelines and laws that affect biodiversity and natural resource use. It also ensures the governments to consent and/or keeps their commitment to international instruments relating to the protection of biodiversity and natural resources.[19][20]

Policy making

The organization also regularly publishes reports, fact sheets and other documents on issues related to its work, in order to raise awareness and provide information to policy and decision makers.[18]

WWF publishes the Living Planet Index in collaboration with the Zoological Society of London. Along with their ecological footprint calculations the index is used to produce a two yearly Living Planet Report to give an overview of the impact of human activity on the world.[17]


WWF works with a large number of different groups to achieve its goals, including other NGOs, governments, business, investment banks, scientists, fishermen, farmers and local communities. It also undertakes public campaigns to influence decision makers, and seeks to educate people on how to live in a more environmentally friendly manner.It urges people to donate funds to protect the environment. The donors can also choose to receive gifts in return.

The organization also works on a number of global issues driving biodiversity loss and unsustainable use of natural resources, including finance, business practices, laws, and consumption choices. Local offices also work on national or regional issues.[16]

WWF's current strategy for achieving its mission specifically focuses on restoring populations of 36 species (species or species groups that are important for their ecosystem or to people, including elephants, tunas, whales, dolphins and porpoises), and ecological footprint in 6 areas (carbon emissions, cropland, grazing land, fishing, forestry and water).

Current conservation approach

WWF's Sir Peter Scott from preliminary sketches made by Gerald Watterson, a Scottish naturalist.[14][15] However the logo shown on this page is not the logo designed by Peter Scott but a later one, designed for WWF when it changed its name from World Wildlife Fund to World Wide Fund for Nature.

The giant panda has become the symbol of WWF

Panda symbol

In 1996, the organization obtained general consultative status from UNESCO.

We shan't save all we should like to, but we shall save a great deal more than if we had never tried. — Sir Peter Scott [12]

, endangered species conservation, climate change, and the elimination of the most toxic chemicals. habitat conservation In the early 2000s (decade), its work was focused on a subset of these ecoregions, in the areas of forest, freshwater and marine [11] WWF scientists and many others identified 238

• promoting the reduction of pollution and wasteful consumption.”

• ensuring that the use of renewable natural resources is sustainable

• conserving the world's biological diversity

In the 1990s, WWF revised its mission to: “Stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

That year was the 25th anniversary of WWF’s foundation, an event marked by a gathering in Assisi, Italy to which the organisation’s International President HRH Prince Philip, the Duke of Edinburgh, invited religious authorities representing Buddhism, Christianity, Hinduism, Islam and Judaism. These leaders produced The Assisi Declarations, theological statements showing the spiritual relationship between their followers and nature that triggered a growth in the engagement of those religions with conservation around the world.[10]

In 1986, the organization changed its name to World Wide Fund for Nature, to better reflect the scope of its activities, retaining the WWF initials. However, it continues to operate under the original name in the United States and Canada.[6]

WWF has set up offices and operations around the world. It originally worked by fundraising and providing grants to existing non-governmental organizations, based on the best-available scientific knowledge and with an initial focus on the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, the reduction of pollution, and climate change. The organization also began to run its own conservation projects and campaigns, and by the 1980s started to take a more strategic approach to its conservation activities.

“...They need above all money, to carry out missions and to meet conservation emergencies by buying land where wildlife treasures are threatened, money, for example, to pay guardians of wildlife refuges ...for educations among those who would care... For sending experts to danger spots and training... Making it all possible that their needs are met before it is too late.” -Morges Manifesto

The WWF hot air balloon in Brazil

that lays out the formulation ideas of its establishment. [9] The idea for a fund on behalf of endangered animals was initially proposed by



  • History 1
  • Panda symbol 2
  • Current conservation approach 3
  • Publications 4
    • Policy making 4.1
  • Criticism 5
    • Project Lock 5.1
    • Mekong River dolphins report 5.2
    • ARD documentary 5.3
    • Hunting 5.4
  • Presidents 6
  • The 1001: A Nature Trust 7
  • WWF initialism dispute 8
  • WWF in music 9
  • Notable programs and campaigns 10
  • WWF global initiatives 11
  • See also 12
  • References 13
  • External links 14

The group's mission is "to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature."[6] Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: oceans and coasts, forests, and freshwater ecosystems. Among other issues, it is also concerned with endangered species, pollution and climate change.

[3]) and 11% from corporations.USAID, DFID, World Bank in 2010 deriving 57% of funding from individuals and bequests, 17% from government sources (such as the [5] conservation and environmental projects. WWF is a foundation,[4]

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